Senior PPC & SEO Strategy Lead (Remote)

Blacksmith Agency LLC; Seattle (WA); Hybrid; USD 110,000 - 150,000; Full time

Job summary

Blacksmith Agency LLC is seeking a PPC Manager to lead strategy and performance across paid search, paid social, SEO and CRO. This hybrid role supports a growing portfolio of multi-channel campaigns with a focus on measurable outcomes and client success.

You will participate in sales calls, build roadmaps and coordinate with internal and external specialists to deliver results. Strong analytics, communication and project oversight are essential.

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels simultaneously.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization.
• Ability to build and articulate strategic recommendations for clients and account executives.
• Track record overseeing execution teams and managing deliverable quality.
• Sharp analytical skills and the ability to diagnose performance issues fast.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope and pitch technical recommendations.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC

SEO

Multi-channel strategy

Strategic thinking

Analytical

Client leadership

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Job description

Blacksmith Agency LLC is seeking a PPC Manager to lead strategy and performance across paid search, paid social, SEO and CRO. This hybrid role supports a growing portfolio of multi-channel campaigns with a focus on measurable outcomes and client success.

You will participate in sales calls, build roadmaps and coordinate with internal and external specialists to deliver results. Strong analytics, communication and project oversight are essential.