Senior SEO & PPC Strategy Lead

Blacksmith Agency; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients. As Account Strategist, SEO, you will own strategy, performance and client leadership across paid search, paid social, SEO and conversion optimization.

This hybrid role blends strategic and operational responsibilities. You will join sales calls to shape strategy, oversee specialists, build roadmaps and ensure campaigns deliver measurable outcomes for high-impact clients.

Qualifications

• 4–7 years in PPC, SEO or multi-channel strategy.
• Experience running paid and organic channels concurrently.
• Proficiency with Google Ads, GA4, and search consoles.
• Ability to articulate strategic recommendations to clients and sales teams.
• Track record of leading execution teams and ensuring deliverable quality.
• Strong analytical skills and rapid problem diagnosis.

Responsibilities

• Lead strategy for PPC and SEO clients across industries.
• Join sales calls to validate scope and pitch recommendations.
• Create 90-day, 6-month and annual growth roadmaps for clients.
• Own client performance across paid and organic channels.
• Audit campaigns, keywords, bidding, pages, and CRO opportunities.
• Oversee technical and on-page SEO, link-building, and AI-driven content.
• Own KPI tracking, attribution, and analytics accuracy.
• Coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance to clients.

Skills

PPC & SEO

Multi-channel strategy

Analytics

Client leadership

Team oversight

Tools

Google Ads

GA4

Google Search Console

Keyword tools

Job description

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients. As Account Strategist, SEO, you will own strategy, performance and client leadership across paid search, paid social, SEO and conversion optimization.

This hybrid role blends strategic and operational responsibilities. You will join sales calls to shape strategy, oversee specialists, build roadmaps and ensure campaigns deliver measurable outcomes for high-impact clients.