Senior PMM: Programmatic Ad Solutions & Partnerships

Lyft; San Francisco (CA); Hybrid; USD 143,000 - 179,000; Full time

Benefits offered by this job

Medical Insurance

Parental Leave

401(k) plan

Lyft credits

Hybrid schedule

Commuter benefits

Job summary

Lyft Ads is seeking a Sr. Product Marketing Manager for Programmatic Ad Solutions to lead our programmatic and Audience Extension efforts. You will shape packaging, pricing, and GTM motions, while partnering with Product, Data Science, Sales, and external partners to win in a rapidly evolving commerce media landscape.

You will drive cross-functional initiatives across programmatic channels, partner management, and revenue growth, with a focus on differentiating Lyft Ads in a competitive market.

Qualifications

• 10+ years of experience in digital advertising, with depth in programmatic, ad tech, or commerce/retail media.
• Experience structuring and negotiating commercial partnerships with technology and demand-side platforms.
• Experience developing go-to-market strategies and pricing frameworks for advertising products.

Responsibilities

• Own end-to-end strategy and go-to-market for Lyft Ads' programmatic business, focusing on Audience Extension solutions.
• Define commercial and product strategy for Audience Extension including pricing structures, audience segmentation, and measurement integration.
• Partner with Product and Data Science to ensure offerings are technically sound and scalable.
• Identify and manage relationships with programmatic channel and revenue partners (DSPs/SSPs/data clean rooms) and drive joint business plans.
• Collaborate with Engineering, AdTech, Product to ensure partner connections are optimally implemented and improved.

Skills

Programmatic advertising

Ad tech

Cross-functional collaboration

Go-to-market strategy

Pricing frameworks

Revenue partnerships

Financial modeling

Narrative & positioning

Education

Bachelor's degree or equivalent

Tools

DV360

The Trade Desk

Amazon DSP

Job description

Lyft Ads is seeking a Sr. Product Marketing Manager for Programmatic Ad Solutions to lead our programmatic and Audience Extension efforts. You will shape packaging, pricing, and GTM motions, while partnering with Product, Data Science, Sales, and external partners to win in a rapidly evolving commerce media landscape.

You will drive cross-functional initiatives across programmatic channels, partner management, and revenue growth, with a focus on differentiating Lyft Ads in a competitive market.