Senior PMM: Nonprofit Marketplace Strategy

Gofundme; San Francisco (CA); On-site; USD 171,000 - 257,000; Full time

Benefits offered by this job

Equity

Healthcare

Dental

Vision

Life insurance

401(k)

Job summary

GoFundMe is seeking a strategic, outcomes-obsessed Principal Product Marketing Manager to shape our nonprofit marketplace strategy and growth. You will define ICPs, validate customer needs, and translate insights into compelling product requirements and positioning.

This early-stage opportunity requires leading cross-functional GTM efforts, influencing executives, and leveraging data-driven insights to maximize nonprofit impact and company growth.

Qualifications

• Significant product marketing experience at principal level.
• Proven ability to shape strategy and influence executives.
• Strong analytical and commercial judgment.
• Exceptional storytelling and positioning skills.

Responsibilities

• Define ideal customer profile (ICP) and segmentation with cross-functional partners.
• Shape nonprofit marketplace and peer-to-peer product strategy.
• Develop differentiated positioning and GTM storytelling for nonprofits.
• Lead cross-functional go-to-market initiatives and drive alignment across leadership.

Skills

Product marketing

Strategy

Go-to-Market

Leadership

Job description

GoFundMe is seeking a strategic, outcomes-obsessed Principal Product Marketing Manager to shape our nonprofit marketplace strategy and growth. You will define ICPs, validate customer needs, and translate insights into compelling product requirements and positioning.

This early-stage opportunity requires leading cross-functional GTM efforts, influencing executives, and leveraging data-driven insights to maximize nonprofit impact and company growth.