Senior PMM: Nonprofit Marketplace Growth

GoFundMe; San Francisco (CA); In loco; USD 171.000 - 257.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive pay

Healthcare benefits

Hybrid work options

Parental leave

Flexible time-off

Mental health resources

Growth & recognition programs

DEI initiatives

Volunteer program

Descrizione del lavoro

GoFundMe is seeking a strategic, principal-level Product Marketing Manager to shape the nonprofit marketplace. You’ll validate ICP, translate nonprofit needs into product requirements, and develop positioning that clarifies GoFundMe’s evolving role for nonprofits.

You’ll partner with product leadership to inform roadmaps and GTM plans, influence executives, and lead cross-functional initiatives with measurable impact, while embracing ambiguity and leveraging AI to amplify outcomes.

Competenze

• Significant product marketing experience at principal level.
• Experience shaping product strategy and influencing executives beyond launches.
• Strong analytical and commercial judgment for growth potential and investment needs.
• Excellent strategic thinking: align customer needs, product capabilities, and business economics.

Mansioni

• Define ICP and segmentation grounded in customer needs and jobs to be done.
• Shape nonprofit marketplace strategy and test conviction in the roadmap.
• Develop differentiated positioning and GTM strategy across nonprofit segments.
• Lead cross-functional GTM initiatives and influence executive stakeholders.

Conoscenze

Product marketing

ICP segmentation

Executive influence

Go-to-market leadership

Analytical judgment

Strategic thinking

Storytelling

Cross-functional leadership

AI-enabled impact

Customer interviews

Descrizione del lavoro

GoFundMe is seeking a strategic, principal-level Product Marketing Manager to shape the nonprofit marketplace. You’ll validate ICP, translate nonprofit needs into product requirements, and develop positioning that clarifies GoFundMe’s evolving role for nonprofits.

You’ll partner with product leadership to inform roadmaps and GTM plans, influence executives, and lead cross-functional initiatives with measurable impact, while embracing ambiguity and leveraging AI to amplify outcomes.