Senior PMM: Nonprofit Marketplace Growth

GoFundMe, Inc.; San Francisco (CA); Hybrid; USD 171,000 - 257,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

401(k)

Job summary

GoFundMe is seeking a strategic, outcomes-obsessed Principal Product Marketing Manager to help shape the nonprofit marketplace strategy. This role sits at the intersection of consumer and B2B; you’ll shape which organizations we should serve, the value we deliver, and how we position our evolution for nonprofits.

This early‑stage opportunity requires a hands‑on leader who validates ICP, translates needs into product requirements, and develops compelling positioning that informs product

Qualifications

• Significant product marketing experience spanning business customers and consumer audiences.

Responsibilities

• Define our ideal customer profile (ICP) and segmentation with cross‑functional partners.
• Shape nonprofit marketplace/product strategy and prioritize roadmap.
• Build differentiated positioning and narrative for GoFundMe’s nonprofit offering.
• Lead cross‑functional go‑to‑market initiatives with measurable business impact.

Skills

Product marketing

ICP definition

Cross-functional leadership

Go-to-market

Executive influence

storytelling

Job description

GoFundMe is seeking a strategic, outcomes-obsessed Principal Product Marketing Manager to help shape the nonprofit marketplace strategy. This role sits at the intersection of consumer and B2B; you’ll shape which organizations we should serve, the value we deliver, and how we position our evolution for nonprofits.

This early‑stage opportunity requires a hands‑on leader who validates ICP, translates needs into product requirements, and develops compelling positioning that informs product