PMM: Donor Experience Growth & GTM Strategist

Virtuous; Phoenix (AZ); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Health benefits

401(k) matching

Unlimited PTO

Volunteer days

Company outings

Job summary

Virtuous seeks a data-driven Product Marketing / GTM leader to own go-to-market for Virtuous Raise and Virtuous Volunteer. You will craft positioning, messaging, and demand strategy, collaborating with Demand, Sales, and Customer Success to drive pipeline and bookings in a fast-growing nonprofit-tech platform.

You will own launches, competitive intelligence, and the narrative that gets directors of development and VPs of marketing to action, while guiding cross-functional teams toward measurable

Qualifications

• 5+ years in product marketing, demand/campaign marketing, or hybrid GTM at a B2B SaaS company with accountability for pipeline or bookings
• Experience owning GTM strategy end-to-end: positioning, messaging, campaign strategy, sales enablement
• Comfort partnering with channel-execution teams without running those channels
• Track record of presenting to prospects, customers, or analysts
• Highly organized with strong project planning and cross-functional coordination

Responsibilities

• Define positioning, messaging, and market narrative for Virtuous Raise and Virtuous Volunteer
• Own pipeline and revenue goals for the unit in partnership with Demand and GM
• Lead campaign strategy with Demand and oversee briefs and KPIs
• Develop launch plans for market-facing updates and new features
• Provide competitive intelligence to influence campaigns and sales conversations
• Collaborate with Sales, Customer Success, and Demand to maximize adoption and revenue

Skills

Product marketing

Demand/campaign marketing

Go-to-market strategy

Campaign analytics

Executive presence

AI tooling

Tools

AI Tools

CRM/Marketing Automation

Job description

Virtuous seeks a data-driven Product Marketing / GTM leader to own go-to-market for Virtuous Raise and Virtuous Volunteer. You will craft positioning, messaging, and demand strategy, collaborating with Demand, Sales, and Customer Success to drive pipeline and bookings in a fast-growing nonprofit-tech platform.

You will own launches, competitive intelligence, and the narrative that gets directors of development and VPs of marketing to action, while guiding cross-functional teams toward measurable