Sr. Product Marketing Manager, Agreement Manager

DocuSign, Inc.; San Francisco (CA); Hybrid; USD 146,400 - 235,375; Full time

Benefits offered by this job

RSUs

Bonus program

Health benefits

Parental leave

Training & development

Job summary

DocuSign is seeking a Senior Product Marketing Manager for Agreement Manager to own the go-to-market strategy, messaging, and adoption within the Intelligent Agreement Management platform. You will serve as the SME on customer challenges and craft compelling narratives for enterprise deals and field teams.

This individual contributor role reports to the Director, Platform Product Marketing and supports cross-functional launches, sales enablement, and campaigns across key industries, using

Qualifications

• 8+ years of product marketing experience in the B2B SaaS space.
• Bachelor's degree or equivalent practical experience.
• Experience building and executing cross-functional go-to-market strategies, product launch BOMs, and sales enablement frameworks for enterprise revenue teams
• Experience using data for customer insights and recommendations
• Experience simplifying complex, technical topics for non-technical audiences

Responsibilities

• Own end-to-end value proposition, messaging, and narrative for Agreement Manager within the IAM platform.
• Drive cross-functional GTM launches for new Agreement Manager capabilities, creating product BOMs and ensuring operational alignment across Sales, Marketing, and Success.
• Partner with Sales Enablement to equip global field and partner teams with decks, demos, battlecards, and training.
• Uncover actionable customer usage insights and persona pain points to optimize the buyer journey, drive feature adoption, and feed feedback into the Product Management roadmap.
• Partner with Growth and Field Marketing to build integrated acquisition, cross-sell, and upsell campaigns targeting key industries and buying personas.
• Serve as a core SME, crafting narratives and delivering presentations for customer conferences, partner summits, and executive briefings

Skills

8+ years of product marketing

Bachelor's degree

Cross-functional GTM strategies

Data-driven insights

Simplifying complex topics

Education

Bachelor's degree or equivalent practical experience

MBA (preferred)

Job description

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do

As the Senior Product Marketing Manager for Agreement Manager, you will own the go-to-market strategy, positioning, and adoption for a foundational feature of Docusign's Intelligent Agreement Management (IAM) platform. Docusign Agreement Manager is an intelligent repository, powered by our AI engine, Docusign Iris. It centralizes executed agreements and automatically transforms them into searchable, actionable data. You will serve as the primary Subject Matter Expert (SME) on the challenges our customers face managing their agreements, and where Docusign delivers value. You will identify priority use cases where we have a right to win and improve the user adoption journey. As a trusted advisor, you'll provide our field teams with the insights and resources needed to close enterprise deals, overcome trust barriers, and expand adoption of our Intelligent Agreement Management (IAM) platform.

This position is an individual contributor role reporting to the Director, Platform Product Marketing.

Responsibility

• Own the end-to-end value proposition, differentiated messaging, and customer-facing narrative for Agreement Manager within the broader Docusign IAM platform

• Drive cross-functional GTM launches for new Agreement Manager capabilities, creating product Bill of Materials (BOM) and ensuring operational alignment across Sales, Marketing, and Success

• Partner with Sales Enablement to equip global field and partner teams with the pitch decks, demos, competitive battlecards, and training required to effectively showcase Agreement Manager's value

• Uncover actionable customer usage insights and persona pain points to optimize the buyer journey, drive feature adoption, and feed critical user feedback directly into the Product Management roadmap

• Partner with Growth and Field Marketing to build integrated acquisition, cross-sell, and upsell campaigns targeting key industries and buying personas

• Serve as a core subject matter expert, crafting narratives and delivering presentations for customer conferences, partner summits, and executive briefings

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring

Basic

• 8+ years of product marketing experience in the B2B SaaS space, with a proven track record of managing high-growth products or platform portfolios

• Bachelor's degree or equivalent practical experience

• Experience building and executing cross-functional go-to-market strategies, product launch bills of materials (BOM), and sales enablement frameworks for enterprise revenue teams

• Experience using data for customer insights and recommendations

• Experience simplifying complex, technical topics for non-technical audiences

Preferred

• MBA from top tier school or work equivalent

• Highly collaborative, enthusiastic, open, proactive, and results-driven

• Self-starter who can accomplish projects with minimal need for supervision

Wage Transparency

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

Based on applicable legislation, the below details pay ranges in the following locations:

California: $146,400.00 - $235,375.00 base salary

Illinois, Colorado, Massachusetts and Minnesota: $140,100.00 - $197,925.00 base salary

Washington, Maryland, New Jersey and New York (including NYC metro area): $140,100.00 - $206,775.00 base salary

This role is also eligible for the following:

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).

Global benefits provide options for the following:

• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.

Life at Docusign

Working here

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at [e-mail].

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at [e-mail] for assistance.

Applicant and Candidate Privacy Notice

States Not Eligible for Employment

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

Equal Opportunity Employer

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

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