Senior Product Marketing Manager

EdSights, Inc.; Northern (KY); Hybrid; USD 150,000 - 170,000; Full time

Benefits offered by this job

Remote-friendly work

Unlimited PTO

Apple hardware

401k matching

Health insurance

Job summary

EdSights, a fast-growing EdTech company, is hiring a Senior Product Marketing Manager to own the product narrative from positioning to pipeline impact. You’ll work remotely with Product, Growth Marketing, Sales, and CX to drive adoption and revenue.

Ideal candidates have 4–7+ years in B2B SaaS marketing, a proven GTM track record, and the ability to translate complex product capabilities into compelling customer messages. AI-enabled thinking is highly valued.

Qualifications

• 4–7+ years of B2B product marketing at a growth SaaS company.
• Own end‑to‑end GTM motions with proven pipeline impact.
• Strong communication/writing skills and ability to translate product into customer messaging.

Responsibilities

• Define positioning and messaging for product line(s).
• Lead launch planning for new features and releases with Product and Growth Marketing.
• Conduct ongoing competitive research and synthesize insights for GTM and Product teams.
• Partner with Sales and CX to refine positioning and enablement.

Skills

B2B product marketing

GTM motions

Cross-functional collaboration

Excellent communication

AI in marketing

Job description

We're Hiring!

Our mission is to create a student-centered higher education system. We believe that the student voice is the key to transforming education and creating the learning environment of tomorrow.

“Until interviewing the Recchis, I might even have said culture was an outdated concept--something 30 Rock would have made fun of in 2007." Editor-In-Chief at Inc Magazine

Current openings

See where you can make an impact. Check out our open roles.

Senior Product Marketing Manager

Location

United States

Employment Type

Full time

Location Type

Remote

Department

Marketing

Compensation

• $150K – $170K

At EdSights, we're building the technology for higher education to understand what students are actually thinking and feeling, so they can act before small struggles become big problems. We call it Student Voice Intelligence: engaging students in real-time, AI-powered conversations, uncovering the real drivers of attrition, and delivering those insights to power student success and enrollment workflows.

Today, we partner with 300+ colleges and universities across the country. We're backed by an $80M investment from JMI Equity and are in a phase of rapid execution and expansion. This is an opportunity to do meaningful, hands‑on work at a high‑growth startup tackling one of higher education's most urgent challenges: helping more students persist from enrollment through graduation.

You’ll join a driven, thoughtful team that values ownership, moves quickly, and cares deeply about building products that make a measurable difference for students.

“EdSights has perhaps the world’s most valuable data set on what college students need to navigate their academic lives.”

- The Washington Post

The Opportunity

We're building technology that changes outcomes for real students, and we're doing it in a market that’s evolving quickly, with a product roadmap to match. We're looking for a Sr. Product Marketing Manager who's energized by both the mission and the momentum, and has the range to take a compelling product narrative from positioning all the way through to pipeline impact. This is a senior individual contributor role, reporting to the Head of Marketing.

What You’ll Do

• Define and own the positioning and messaging for your product line(s)
• Lead launch planning for new features and product releases — from messaging through channel strategy — in close partnership with Product and Growth Marketing
• Own ongoing competitive research, synthesizing insights into clear context the GTM and Product teams can act on
• Serve as the primary marketing voice in product conversations, translating market insight into actionable input on roadmap priorities

Bring the product story to market

• Partner with Growth and Event Marketing to develop integrated campaigns that drive awareness and pipeline for your product and target segment
• Develop content across channels (i.e. blog posts, case studies, conference presentations) that drives adoption and shapes how the market thinks about EdSights

Translate strategy into GTM execution

• Partner with Sales and CX leadership to understand where deals are won and lost and where customers expand or churn, and use those insights to sharpen positioning and enablement
• Ensure AEs, BDRs, and CX teams can go to market with a crisp, confident story, developing the frameworks and materials that help them execute effectively

About You

• 4–7+ years of B2B product marketing experience, preferably at a growth‑stage SaaS company
• Proven track record of owning end‑to‑end GTM motions (from positioning through launch through growth) with demonstrated pipeline and revenue impact
• Thrives in a sales‑led GTM motion and is a natural cross‑functional partner. You understand how a revenue‑focused organization operates and can drive alignment across it, from PMs and fellow marketers to sales leadership and the executive team
• Excellent communicator and writer; you can translate complex product capabilities into crisp, compelling customer‑facing messaging
• Actively uses AI to move faster and thinks systematically about how to scale what's working, building repeatable processes and assets that raise the output of the whole GTM team

Nice to Haves

• Experience in EdTech or higher education, particularly marketing to Enrollment, Student Success, and/or Admissions teams
• Prior experience as the first or only PMM at a company, where you built programs from scratch

Why join EdSights?

• Make a real impact in higher education — Be part of a mission you can be proud of to help colleges and universities better support students through AI‑driven insights, real‑time engagement, and student‑centered technology.
• Join a values‑driven, collaborative culture — Be part of a kind, inclusive, “no‑ego” team that prioritizes trust, transparency, and respect.
• Grow with a fast‑scaling EdTech company — EdSights is ranked on Inc. 5000 for rapid growth and innovation.
• Enjoy flexibility and competitive benefits — Remote‑friendly work, unlimited PTO, paid parental leave, competitive compensation, new Apple hardware, 401k matching, and strong health and wellness benefits.

EdSights provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, or any other protected characteristic under applicable law. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.

Compensation Range: $150K - $170K

Why work at EdSights?

On top of helping students succeed, EdSights employees today enjoy a number of amazing benefits, including: Awesome people Mission‑driven Remote‑friendly Unlimited PTO New Apple hardware Annual company retreat Competitive salary Health insurance HSA/FSA Health & wellness perks 401k w/ match WeWork membership

EdSights provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.