Product Marketing Lead — Higher Ed Growth & GTM

Coursedog; Washington (District of Columbia); On-site; USD 140,000 - 190,000; Full time

Job summary

Coursedog seeks a Senior Manager of Product Marketing to lead the strategic vision and execution of our product marketing function. You will position our Intelligent Academic Operations Platform as the essential solution for higher education institutions and partner closely with Product, Sales, CS, and Marketing leadership.

You will translate market insights into compelling positioning and messaging that resonates across buyer personas and use cases, driving alignment and accelerating market

Qualifications

• Experience shaping product marketed messaging for higher education or B2B tech.
• Ability to translate market insights into compelling positioning across multiple buyer personas.

Responsibilities

• Define and drive the strategic vision for product marketing at Coursedog.
• Partner with Product, Sales, Customer Success and Marketing leadership to execute go-to-market plans.
• Develop differentiating messaging and positioning for multiple use cases and buyer personas.
• Lead customer advocacy and competitive positioning to accelerate market leadership.
• Balance strategic thinking with hands-on execution and rapid iteration.

Skills

Product marketing

Go-to-market strategy

Cross-functional leadership

Messaging & positioning

Market research

Job description

Coursedog seeks a Senior Manager of Product Marketing to lead the strategic vision and execution of our product marketing function. You will position our Intelligent Academic Operations Platform as the essential solution for higher education institutions and partner closely with Product, Sales, CS, and Marketing leadership.

You will translate market insights into compelling positioning and messaging that resonates across buyer personas and use cases, driving alignment and accelerating market