Product Marketing Director — Higher Ed Growth & GTM

Mongoose; Buffalo (NY); On-site; USD 144,000 - 172,000; Full time

Benefits offered by this job

Comprehensive medical, dental, and vision coverage

401(k) with company match

Flexible PTO & competitive leave policies

Paid holidays

Annual performance bonus

Job summary

A leading tech company in higher education is seeking a Director of Product Marketing to drive strategy and storytelling that connect their product vision to customer outcomes. The successful candidate will lead product positioning, go-to-market execution, and customer adoption initiatives, with a focus on effective messaging and sales enablement. This role requires deep knowledge of B2B SaaS and the ability to collaborate across teams for impactful launches and sustained customer engagement.

Qualifications

• Strong experience in B2B SaaS.
• Ability to craft compelling product narratives.
• Experience managing cross-functional teams.

Responsibilities

• Lead strategy and storytelling to connect product vision to customer outcomes.
• Drive end-to-end go-to-market strategy for new products.
• Design optimized full-funnel programs for customer engagement.

Skills

Strategic storytelling

Customer marketing mindset

Product marketing expertise

GTM leadership

Sales enablement

Insight-driven decision making

Operational rigor

Leadership through influence

Job description

A leading tech company in higher education is seeking a Director of Product Marketing to drive strategy and storytelling that connect their product vision to customer outcomes. The successful candidate will lead product positioning, go-to-market execution, and customer adoption initiatives, with a focus on effective messaging and sales enablement. This role requires deep knowledge of B2B SaaS and the ability to collaborate across teams for impactful launches and sustained customer engagement.