Senior PMM: Fintech GTM & Accounting Channel

BILL; California (MO); On-site; USD 125,000 - 183,000; Full time

Benefits offered by this job

Full health, dental, and vision plans

Employee Stock Purchase Program

Generous holidays and flexible time

Wellness initiatives

Employer-sponsored retirement plan

Job summary

BILL is a rapidly growing fintech company seeking a Senior Product Marketing Manager to shape go-to-market strategy for the Accounting channel. You will drive product messaging, collaborate across Product, Sales, Customer Success and Marketing, and own GTM launches.

The role emphasizes onboarding and enablement for partners, with measurable impact on acquisition, retention, and ARR. You will lead competitive analysis, market research, and customer advocacy, delivering clear narratives that

Qualifications

• 8+ years of professional experience in Product Marketing (or closely related).
• Proven experience in B2B SaaS and/or fintech with focus on accounting/finance customers.
• Track record of successful product and feature launches with positioning and GTM.
• Experience supporting channel sales or indirect distribution with enablement tools.
• Experience conducting market research, competitive analysis, and customer segmentation.
• Strong strategic/analytical mindset and collaboration across functions.
• Excellent written and verbal communication; able to influence leadership.
• Experience managing complex, end-to-end projects in a matrixed environment.

Responsibilities

• Drive go-to-market strategies that translate customer insights into executables.
• Develop deep product understanding and influence roadmaps with Product.
• Advocate for accountants, shaping messaging for AP advisory practice.
• Lead audience segmentation, positioning, and messaging across GTM.
• Own GTM leadership, align stakeholders, secure resources, and enable launches.
• Manage end-to-end projects with cross-functional teams.
• Partner with Sales to deliver enablement content and tools; support new capabilities.

Skills

Product Marketing

B2B SaaS

Fintech

Market research

Cross-functional collaboration

Sales enablement

Presentation skills

Strategic thinking

Job description

BILL is a rapidly growing fintech company seeking a Senior Product Marketing Manager to shape go-to-market strategy for the Accounting channel. You will drive product messaging, collaborate across Product, Sales, Customer Success and Marketing, and own GTM launches.

The role emphasizes onboarding and enablement for partners, with measurable impact on acquisition, retention, and ARR. You will lead competitive analysis, market research, and customer advocacy, delivering clear narratives that