Senior PMM: Field Services Strategy Lead

Intuit, Inc.; Mountain View (CA); On-site; USD 155,000 - 209,000; Full time

Job summary

Intuit, Inc. seeks a Staff Product Marketing Manager to define Field Services strategy across QuickBooks Advanced and IES, shaping packaging and monetization. You will lead end-to-end GTM, narratives, and cross-functional readiness for vertical launches, partnering with product, sales, and marketing to drive adoption and revenue.

The role emphasizes senior strategic influence, market insight, and executive communication to win in multi-vertical Field Services.

Qualifications

• 6–8+ years in product marketing, strategy, or GTM leadership.
• Ability to translate customer insight into product decisions.
• Proven track record of multi-vertical GTM initiatives driving growth.
• Exceptional storytelling and executive communication.
• Analytical rigor with market and pricing modeling.
• Experience leading without authority across roadmaps and cross-functional teams.
• Domain expertise in Field Services, accounting or ERP software.

Responsibilities

• Define the Field Services Industry Strategy.
• Shape Product and Packaging Decisions.
• Lead Go-to-Market Strategy and Execution.
• Own the narrative for end-to-end field service workflows from website to sales decks.
• Build the GTM blueprint for vertical launches, including naming, messaging, content strategy, enablement, and demand activation.
• Partner with Channel and Sales Enablement to equip sales teams with industry-specific playbooks and positioning.
• Lead cross-functional readiness reviews to align product, sales, and marketing for each launch.
• Represent Intuit at industry events, customer councils, and analyst briefings as a thought leader.

Skills

Field Services domain

GTM leadership

Storytelling

Executive communication

Analytical modeling

Cross-functional influence

Job description

Intuit, Inc. seeks a Staff Product Marketing Manager to define Field Services strategy across QuickBooks Advanced and IES, shaping packaging and monetization. You will lead end-to-end GTM, narratives, and cross-functional readiness for vertical launches, partnering with product, sales, and marketing to drive adoption and revenue.

The role emphasizes senior strategic influence, market insight, and executive communication to win in multi-vertical Field Services.