Staff Product Marketing Manager, Vertical GTM & Strategy

Intuit; Mountain View (CA); On-site; USD 155,000 - 209,000; Full time

Job summary

Intuit is seeking a Staff Product Marketing Manager to lead the strategy for Professional Services within QuickBooks and IES. This senior, full-stack role blends market insight, packaging strategy, and storytelling leadership to influence product, pricing, and adoption across verticals.

You will collaborate with Product, Sales, and Marketing to drive end-to-end GTM, craft compelling messaging, and deliver launches that resonate with executives and customers.

Qualifications

• 6-8+ years of experience in product marketing, product strategy, or go-to-market leadership.
• Deep understanding of translating customer insight into product and packaging decisions.
• Track record of driving multi-vertical go-to-market initiatives that deliver measurable growth.
• Exceptional storytelling and executive communication skills—able to inspire action across all levels.

Responsibilities

• Define the Professional Services Industry Strategy and TAM, revenue potential, and SKU opportunities.
• Shape product and packaging decisions to connect customer needs with monetization.
• Lead GTM strategy and execution, including naming, messaging, content, enablement, and demand activation.
• Develop industry-specific playbooks and competitive positioning with Sales Enablement.
• Represent Intuit at industry events and customer councils as a thought leader.

Skills

Product marketing

Go-to-market

Executive comms

Analytical skills

Cross-functional

Professional Services

Job description

Intuit is seeking a Staff Product Marketing Manager to lead the strategy for Professional Services within QuickBooks and IES. This senior, full-stack role blends market insight, packaging strategy, and storytelling leadership to influence product, pricing, and adoption across verticals.

You will collaborate with Product, Sales, and Marketing to drive end-to-end GTM, craft compelling messaging, and deliver launches that resonate with executives and customers.