Senior PMM: Field Services Strategy & GTM

Intuit, Inc.; United States; On-site; USD 155,000 - 209,000; Full time

Job summary

Intuit, Inc. is seeking a Staff Product Marketing Manager to define strategy for Field Services within QuickBooks Advanced and IES. This senior, full-stack role blends market insight, packaging, and storytelling leadership to shape monetization and adoption.

You will partner with Product, Sales, and Marketing to win in Field Services, driving end-to-end GTM plans and cross-functional readiness for each launch.

Qualifications

• 6–8+ years in product marketing, product strategy, or go-to-market leadership.
• Translate customer insight into product and packaging decisions.
• Proven track record of multi-vertical GTM initiatives with measurable growth.
• Exceptional storytelling and executive communication skills.
• Analytical rigor with comfort in modeling market opportunities, pricing, and financial impact.
• Experience leading without authority — influencing roadmaps and cross-functional outcomes.
• Domain expertise in Field Services, accounting or ERP software.

Responsibilities

• Define the Field Services Industry Strategy and monetize vertical workflows.
• Shape product and packaging decisions to align with customer needs and adoption.
• Lead GTM strategy and execution, including naming, messaging, content, enablement, and demand activation.
• Own the narrative for end-to-end field service workflows across channels and touchpoints.
• Represent Intuit at industry events, councils, and analyst briefings as a thought leader.

Skills

Product marketing

Go-to-market

Executive communication

Analytical rigor

Cross-functional influence

Field Services

ERP domain

Job description

Intuit, Inc. is seeking a Staff Product Marketing Manager to define strategy for Field Services within QuickBooks Advanced and IES. This senior, full-stack role blends market insight, packaging, and storytelling leadership to shape monetization and adoption.

You will partner with Product, Sales, and Marketing to win in Field Services, driving end-to-end GTM plans and cross-functional readiness for each launch.