Field Services PMM Lead - Strategy & GTM

Intuit, Inc.; San Diego (CA); On-site; USD 155,000 - 209,000; Full time

Job summary

Intuit, Inc. is seeking a Staff Product Marketing Manager to define the strategy for Field Services within QuickBooks Advanced and IES.

This senior, full-stack role combines market insight, packaging strategy, and storytelling leadership to drive monetization and adoption across industries. You will partner with Product, Sales, and Marketing to shape roadmaps, create compelling narratives, and deliver end-to-end GTM for vertical launches.

Qualifications

• 6-8+ years of experience in product marketing, strategy, or GTM leadership.
• Ability to translate customer insight into product and packaging decisions.
• Proven track record of multi-vertical GTM initiatives that drive growth.
• Exceptional storytelling and executive communication.
• Strong analytical rigor for market opportunities, pricing, and impact.
• Experience influencing roadmaps and cross-functional outcomes without direct authority.
• Domain expertise in Field Services, accounting, or ERP software.

Responsibilities

• Define Field Services industry strategy and monetization frameworks.
• Shape product and packaging decisions to support adoption and revenue.
• Lead GTM strategy, naming, messaging, content, enablement, and demand activation.
• Equip sales with industry-specific playbooks and competitive positioning.
• Represent Intuit at events and briefings as a thought leader.

Skills

Product marketing

Go-to-market

Storytelling

Strategic thinking

Cross-functional

Analytics

Industry knowledge

Job description

Intuit, Inc. is seeking a Staff Product Marketing Manager to define the strategy for Field Services within QuickBooks Advanced and IES.

This senior, full-stack role combines market insight, packaging strategy, and storytelling leadership to drive monetization and adoption across industries. You will partner with Product, Sales, and Marketing to shape roadmaps, create compelling narratives, and deliver end-to-end GTM for vertical launches.