Senior PMM, Core Science Launches (Remote)

Imagine Learning, Inc.; United States; Remote; USD 111,000 - 140,000; Full time

Benefits offered by this job

Health plans

401k match

Paid holidays

PTO

Tuition reimbursement

Work from home

Job summary

Imagine Learning seeks a Senior Product Marketing Manager to lead the launch and growth of the Core Science Portfolio. You will partner with Product Management and Development to inform ongoing programs and plan new offerings, designing and executing the Marketing Launch Plan to position products, raise awareness, and generate leads.

This remote US-based role reports to the Senior Director of Product Marketing and may require up to 10% travel.

Qualifications

• Bachelor’s degree in related field; at least 5 years of Product Marketing in EdTech.
• Strong writing and presentation skills; ability to distill complex issues quickly.
• Experience partnering with Sales leadership and cross-functional teams.
• Knowledge of the K-12 marketplace and Imagine Learning’s position within it.

Responsibilities

• Build the strategy and drive the execution of product launches and partnerships.
• Craft and execute market analysis and marketing plans.
• Create digital marketing campaigns to drive awareness and demand.
• Collaborate with cross-functional teams to create measurable pipeline impact and lead generation.
• Deliver competitive analysis to shape product positioning and differentiation.
• Support sales with training and positioning to articulate advantages.
• Partner with Market Research to understand customer needs and the competitive landscape.

Skills

Product marketing strategy

Market analysis

Campaign planning

Cross-functional collaboration

Sales enablement

Storytelling & writing

Education

Bachelor’s degree in related field

5+ years of Product Marketing in EdTech

Job description

Imagine Learning seeks a Senior Product Marketing Manager to lead the launch and growth of the Core Science Portfolio. You will partner with Product Management and Development to inform ongoing programs and plan new offerings, designing and executing the Marketing Launch Plan to position products, raise awareness, and generate leads.

This remote US-based role reports to the Senior Director of Product Marketing and may require up to 10% travel.