Senior PMM, Core ELA — Remote Growth Leader

Newsela Inc.; United States; Remote; USD 117,000 - 130,000; Full time

Job summary

Newsela Inc. is seeking a Senior Product Marketing Manager for Newsela Threads & Themes to own GTM strategy, positioning, and cross‑functional execution for the Core ELA portfolio.

This remote US role focuses on national and state launches, creating scalable processes and strong collaboration across Sales, Product, RevOps, and Marketing. You will translate buyer insights into differentiated messaging, develop sales enablement materials, and drive ABM initiatives to accelerate adoption,

Qualifications

• 7+ years of experience in product marketing, go-to-market strategy, or related marketing roles.
• Experience leading complex product launches and cross-functional initiatives.
• Deep understanding of K-12 education buying cycles and key personas.

Responsibilities

• Lead end-to-end GTM strategies for national and state-level core curriculum launches.
• Define and evolve core positioning, value propositions, and messaging architecture.
• Translate insights into actionable GTM and ABM strategies for sales enablement.
• Partner with Sales, RevOps, and Marketing to build high-touch ABM strategies.
• Develop sales enablement materials, competitor battlecards, and training resources.
• Shape GTM processes and cross-functional workflows to improve alignment and execution.
• Create thought leadership assets and content marketing campaigns for Newsela Threads & Themes.
• Measure GTM performance and optimize strategies to drive adoption and revenue.

Skills

GTM strategy

Messaging & positioning

ABM / Field alignment

Cross-functional leadership

Sales enablement

Content marketing

K-12 education domain

Job description

Newsela Inc. is seeking a Senior Product Marketing Manager for Newsela Threads & Themes to own GTM strategy, positioning, and cross‑functional execution for the Core ELA portfolio.

This remote US role focuses on national and state launches, creating scalable processes and strong collaboration across Sales, Product, RevOps, and Marketing. You will translate buyer insights into differentiated messaging, develop sales enablement materials, and drive ABM initiatives to accelerate adoption,