Senior GTM Lead, K-12 Core ELA & Threads

Newsela Inc.; United States; On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Generous time off

Healthcare

Discounts and resources

Commuter savings

Unlimited time Off

Job summary

Newsela Inc. is seeking a Senior Product Marketing Manager for Newsela Threads & Themes to drive go-to-market strategy, messaging, and cross-functional execution for the core ELA curriculum portfolio.

You will lead complex national and state-level launches, shaping scalable processes and cross-functional alignment to fuel growth. You will translate market insights into differentiated positioning, compelling sales enablement, and customer-facing content.

Qualifications

• 7+ years of experience in product marketing, go-to-market strategy, or related marketing roles.
• Experience leading complex go-to-market initiatives and cross-functional programs.
• Strong understanding of K-12 education buying cycles and district procurement processes.

Responsibilities

• Lead go-to-market strategy, positioning, messaging, and cross-functional execution for Newsela Threads & Themes.
• Architect and execute end-to-end go-to-market strategies for national and state-level launches.
• Translate buyer insights into actionable marketing strategies, differentiated positioning, and sales enablement materials.
• Partner with Sales, RevOps, Content, and Marketing to optimize go-to-market processes and operating models.
• Develop thought leadership assets and educator resources to position Newsela as a premier provider in K–12 Core ELA.
• Define success metrics and leverage performance insights to drive adoption and revenue growth.

Skills

Go-to-market strategy

Cross-functional collaboration

Messaging & positioning

Sales enablement

Account-Based Marketing

Job description

Newsela Inc. is seeking a Senior Product Marketing Manager for Newsela Threads & Themes to drive go-to-market strategy, messaging, and cross-functional execution for the core ELA curriculum portfolio.

You will lead complex national and state-level launches, shaping scalable processes and cross-functional alignment to fuel growth. You will translate market insights into differentiated positioning, compelling sales enablement, and customer-facing content.