Senior Product Marketing Manager (Core)

Newsela Inc.; United States; On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Generous time off

Healthcare

Discounts and resources

Commuter savings

Unlimited time Off

Job summary

Newsela Inc. is seeking a Senior Product Marketing Manager for Newsela Threads & Themes to drive go-to-market strategy, messaging, and cross-functional execution for the core ELA curriculum portfolio.

You will lead complex national and state-level launches, shaping scalable processes and cross-functional alignment to fuel growth. You will translate market insights into differentiated positioning, compelling sales enablement, and customer-facing content.

Qualifications

• 7+ years of experience in product marketing, go-to-market strategy, or related marketing roles.
• Experience leading complex go-to-market initiatives and cross-functional programs.
• Strong understanding of K-12 education buying cycles and district procurement processes.

Responsibilities

• Lead go-to-market strategy, positioning, messaging, and cross-functional execution for Newsela Threads & Themes.
• Architect and execute end-to-end go-to-market strategies for national and state-level launches.
• Translate buyer insights into actionable marketing strategies, differentiated positioning, and sales enablement materials.
• Partner with Sales, RevOps, Content, and Marketing to optimize go-to-market processes and operating models.
• Develop thought leadership assets and educator resources to position Newsela as a premier provider in K–12 Core ELA.
• Define success metrics and leverage performance insights to drive adoption and revenue growth.

Skills

Go-to-market strategy

Cross-functional collaboration

Messaging & positioning

Sales enablement

Account-Based Marketing

Job description

• As Senior Product Marketing Manager for Newsela Threads & Themes, you will drive the go-to-market strategy, positioning, messaging, and cross-functional execution for Newsela’s fast-growing ELA Core Curriculum portfolio. Core ELA is a key growth area for Newsela as we expand beyond supplemental digital resources into a full core curriculum
• This is not a standard product launch role. You will lead complex, high-impact go-to-market initiatives spanning national and state-level core curriculum launches while helping shape scalable go-to-market processes, strengthen cross-functional alignment, and drive business growth
• As the voice of the customer and market expert for Core ELA, you will translate buyer insights, competitive intelligence, and market trends into actionable go-to-market and Account-Based Marketing strategies, differentiated positioning, and impactful sales enablement. You will balance strategic ownership with hands-on execution, developing compelling messaging and customer-facing materials that support adoption and revenue growth
• Architect, lead, and execute end-to-end go-to-market strategies for national and state-level core curriculum launches, driving market awareness, demand generation, customer adoption, and revenue growth
• Define and evolve the core positioning, value propositions, and messaging architecture for Newsela Threads & Themes. Map out key buyer personas across the K–12 purchasing hierarchy and align messaging directly to their specific pain points and buying triggers
• Serve as the definitive voice of the customer and market expert for Core ELA. Deeply analyze buyer behavior, district decision-making cycles, and competitive offerings, translating these insights into actionable strategies that directly inform product roadmaps, sales motions, and marketing programs
• Partner closely with Sales, Revenue Marketing, and RevOps to build and execute high-touch Account-Based Marketing strategies targeting high-value district adoption opportunities, state-level adoptions, and key curriculum decision-makers
• Translate market and persona insights into high-impact sales enablement, equipping Sales and Customer Success teams with pitch decks, product training, competitive battlecards, print sample kits, and objection-handling guides to win core curriculum deals
• Partner cross-functionally with Product, Sales, RevOps, Content, and Marketing to establish and optimize go-to-market processes, communication cadences, and operating models that improve alignment and execution
• Champion the instructional vision of Newsela Threads & Themes. Develop thought leadership assets, white papers, content marketing campaigns, and educator resources that position Newsela as a premier provider in the K–12 Core ELA space
• Translate strategic positioning and messaging into compelling customer-facing content across sales collateral, digital channels, campaigns, and enablement resources, ensuring consistency and alignment with go-to-market objectives
• Define success metrics, evaluate go-to-market effectiveness, and leverage performance insights to optimize strategies, improve customer adoption, and drive business results

Benefits

• Generous time off for your most important job — maternity, paternity, and adoption
• Continue your learning - on us!
• Healthcare (pets included)
• Discounts and resources to stay healthy
• Commuter savings (trains/bikes)
• Unlimited time Off

Proven ability to independently develop and execute complex go-to-market strategies, influence cross-functional priorities, and translate strategic positioning into compelling customer-facing materials across multiple channelsThis role requires travel approximately twice per quarter to support key business initiatives, customer engagements, and cross-functional collaborationProven track record of developing and executing go-to-market strategies that drive measurable business outcomes, including market adoption, customer engagement, and revenue growthExceptional ability to distill complex core curriculum capabilities, instructional frameworks, and research into clear, differentiated positioning and customer-centric messagingExceptional written communication and storytelling skills, with demonstrated ability to translate complex product capabilities and strategic positioning into clear, compelling messaging across customer-facing channelsProven track record of leveraging buyer insights and competitive intelligence to influence go-to-market strategy and sales motions7+ years of experience in product marketing, go-to-market strategy, or related marketing roles, with demonstrated success leading complex product launches and cross-functional initiativesThorough understanding of K–12 education buying cycles, district procurement processes, and key personas, including district leaders, curriculum directors, and educatorsDemonstrated ability to lead and influence cross-functional stakeholders, drive strategic alignment, and establish effective working relationships across Sales, Product, RevOps, and Marketing