Senior PMM — AI Finance & Data Solutions

Workday, Inc.; Pleasanton (CA); Hybrid; USD 150,300 - 225,500; Full time

Job summary

Workday, Inc. is seeking a Sr. Product Marketing Manager to own outbound GTM strategy, positioning, and adoption for Workday Accounting Center and related AI-enabled finance solutions.

You will drive market messaging for CFOs, FP&A, and IT/data personas and partner with Product, Sales, and Demand Gen to accelerate pipeline. The role focuses on AI agent launches, pricing transitions, and collateral development to empower field teams and partners.

Qualifications

• 3–6+ years in product marketing within enterprise accounting/BI/ERP software.
• Strong understanding of enterprise app ecosystems and BI fundamentals.
• Experience influencing cross-functional launch plans across Product, Sales, and Marketing.

Responsibilities

• Define and refresh messaging for Accounting Center and data core.
• Plan AI agent launches and adoption metrics.
• Develop campaigns, content, and collateral to support GTM and field enablement.
• Lead ISV partner GTM and ecosystem strategy.

Skills

Product marketing

Cross-functional collaboration

Enterprise software

Job description

Workday, Inc. is seeking a Sr. Product Marketing Manager to own outbound GTM strategy, positioning, and adoption for Workday Accounting Center and related AI-enabled finance solutions.

You will drive market messaging for CFOs, FP&A, and IT/data personas and partner with Product, Sales, and Demand Gen to accelerate pipeline. The role focuses on AI agent launches, pricing transitions, and collateral development to empower field teams and partners.