Senior PM, Lead-to-Opportunity & GTM Systems

GitLab; United States; Remote; USD 105,000 - 176,000; Full time

Benefits offered by this job

Flexible Paid Time Off

Equity Compensation & Employee Stock –

Growth and Development Fund

Parental Leave

Job summary

GitLab is seeking a Senior Product Manager to own the Lead-to-Opportunity domain within our Salesforce and GTM technology ecosystem. You will help define and drive the roadmap for leads, scoring, routing, conversion to pipeline, and the broader GTM stack.

You will work at the intersection of Marketing operations, sales process, and technology, mentoring BSAs and evolving the operating model toward a proactive, roadmap-driven product organization.

Qualifications

• 7+ years in Salesforce product management, business systems analysis, or Marketing/Revenue Operations tech roles with growth into product ownership.
• Strong working knowledge of Lead-to-Opportunity processes and GTM tech stack connections.
• Experience leading cross-functional initiatives with Marketing, Sales, RevOps, and Engineering.

Responsibilities

• Define, own, and maintain the multi-quarter internal product roadmap for Lead-to-Opportunity, including lead capture, enrichment, scoring, routing, conversion, and related GTM tools integrated with Salesforce.
• Translate business strategy from Marketing, Sales Development, RevOps, and GTM leadership into sequenced system capabilities with measurable outcomes.
• Lead discovery, requirements workshops, and design sessions translating GTM requirements into actionable specs.
• Own the decision layer between business needs and engineering build plans; resolve ambiguity with structured frameworks and documented decisions.
• Run stakeholder alignment to surface trade-offs, build consensus, and drive decisions to closure.

Skills

Salesforce product management

Marketing/RevOps tech

Stakeholder management

Requirements gathering

Mentoring BSAs

Tools

Salesforce Sales Cloud

Marketo/Pardot

HubSpot

Job description

GitLab is seeking a Senior Product Manager to own the Lead-to-Opportunity domain within our Salesforce and GTM technology ecosystem. You will help define and drive the roadmap for leads, scoring, routing, conversion to pipeline, and the broader GTM stack.

You will work at the intersection of Marketing operations, sales process, and technology, mentoring BSAs and evolving the operating model toward a proactive, roadmap-driven product organization.