Senior PM, Data & ML — Predictive Brand-Creator Matching

#paid; Oregon; Hybrid; USD 180,000 - 190,000; Full time

Job summary

#paid is building the data and ML infrastructure powering its creator-brand marketplace. As Senior Product Manager for the Data & ML squad, you will own the roadmap, define north star metrics, and translate ML/data capabilities into tangible value for brands and creators.

You will collaborate with design, engineering, and leadership to drive retention, growth, and trust across the platform. You will shape strategy, run experiments, and ensure alignment with OKRs while advancing Forge AI and

Qualifications

• 6+ years of product management experience owning a product area end to end.
• Experience setting a north star metric and prioritization based on it.
• History of roadmaps tied to commercial outcomes like NDR or ARPU.
• Comfort with ambiguity and solving problems with data.
• Experience balancing multiple user groups and working with design from start.

Responsibilities

• Own the product roadmap for the Data & ML squad, starting with predictive performance infrastructure and creator-brand match quality.
• Find the signal before building: use data and conversations with brands and creators to learn what actually drives brand retention.
• Turn ML and data capabilities into clear product value for brands and creators, and build them so other products, including Forge AI, can reuse them.
• Partner with Data Product Engineering leads to tie data product strategy to company OKRs and commercial outcomes such as net dollar retention, retention, and contribution margin.
• Define a north star metric for each product or feature, with secondary and counter metrics that signal when something is going wrong.
• Decide when to run experiments, design them, and analyze the results with engineering and data partners.
• Balance brand and creator needs when they compete, and explain the tradeoffs you make.
• Sequence how ML-powered features earn brands' trust, from predictions to recommendations to automated actions.
• Work with design from the start of every project, and make clear go/no-go and deprioritization calls.
• Study competitors and market trends to find opportunities and anticipate constraints.
• Report results, learnings, and next steps clearly.

Skills

Data & ML product

SQL

BigQuery

Snowflake

Stakeholder management

Roadmap ownership

Tools

LLMs

AI-native workflows

Job description

#paid is building the data and ML infrastructure powering its creator-brand marketplace. As Senior Product Manager for the Data & ML squad, you will own the roadmap, define north star metrics, and translate ML/data capabilities into tangible value for brands and creators.

You will collaborate with design, engineering, and leadership to drive retention, growth, and trust across the platform. You will shape strategy, run experiments, and ensure alignment with OKRs while advancing Forge AI and