Senior PM, Ad Targeting & Audience Activation

Roku, Inc.; Boston (MA); On-site; USD 260,000 - 280,000; Full time

Benefits offered by this job

Health insurance

Equity awards

Life insurance

Disability benefits

Parental leave

Wellness benefits

Paid time off

Job summary

Roku is seeking a Senior Product Manager to own the targeting and audience activation surface, turning identity, behavioral, contextual, and advertiser signals into audiences buyers activate across direct, self-serve, and programmatic paths.

You will drive a multi-quarter roadmap, align cross-functionally with engineering, data science, sales, partnerships, and privacy/legal, and define success metrics such as coverage and latency.

Qualifications

• 6+ years of Product Management experience, ideally in ad tech, audience products, ad data platforms.
• Strong track record of shipping audience or targeting products at scale with measurable impact.
• Fluency with audience taxonomies, segment lifecycle, and signals in advertising ecosystems.

Responsibilities

• Own the audience product surface end to end — segment creation, curation, lifecycle, discoverability, and activation across owned and external buying surfaces
• Set the strategy for how Roku audiences are made available to advertisers and partners — including governance, ownership, and role-based access — and drive the product investments that make this scale
• Shape Roku's modeled audience strategy — including how signals feed propensity and lookalike models, and how those models support planning and in-flight performance
• Expand audience portability — drive Roku audience reach into major external activation platforms, measure coverage and match performance, and prioritize integrations
• Land new targeting signals — define how new behavioral, attention, and contextual signals are productized, where they show up, and how their value is measured
• Drive product investments to make targeting setup faster, more reliable, and more self-serve for both internal teams and external buyers
• Partner cross-functionally to ensure targeting products consume inputs and produce outputs across the ad stack
• Define success metrics for targeting — coverage, latency, signal adoption, attached-revenue lift — and use them to drive prioritization and retire low-value capabilities

Skills

Product management

Ad tech

Audience products

Data modeling

Cross-functional leadership

AI in products

Job description

Roku is seeking a Senior Product Manager to own the targeting and audience activation surface, turning identity, behavioral, contextual, and advertiser signals into audiences buyers activate across direct, self-serve, and programmatic paths.

You will drive a multi-quarter roadmap, align cross-functionally with engineering, data science, sales, partnerships, and privacy/legal, and define success metrics such as coverage and latency.