Senior Product Manager, Content Conversion & Personalization AI

Roku; San Jose (CA); Hybrid; USD 260,000 - 330,000; Full time

Benefits offered by this job

Health insurance

Equity awards

Life insurance

Disability benefits

Parental leave

Wellness benefits

Paid time off

Job summary

Roku is seeking a Senior Product Manager for Content Conversion to define and own the strategy behind converting viewer intent into streaming sessions and subscriptions. You will shape the lower-funnel experience, optimize media and trailers, and drive experiments that move business metrics at scale.

The role emphasizes cross-functional leadership across engineering, design, data science, and monetization, with a focus on AI-enabled personalization and high-visibility impact.

Qualifications

• 10+ years of product management experience, consumer-facing discovery, content, or entertainment products.
• Proven ownership of lower-funnel or conversion product areas with measurable outcomes.
• Strong understanding of users via direct conversations, behavioral data, and qualitative signals.
• Data fluency with experimentation, metrics definition, and statistical validity.
• Ability to create clarity and drive progress in ambiguous environments.
• Strong written and verbal communication to defend a roadmap trade-off.
• Experience in streaming, media, TV, or large-scale entertainment platforms.
• Familiarity with entitlements, subscription, or ad-supported models.
• Experience leveraging generative AI tools in product workflows.

Responsibilities

• Own the product strategy and roadmap for content conversion across the lower-funnel experience.
• Drive conversion outcomes by owning metrics like conversion rate and revenue per conversion.
• Define how trailers and media support the conversion moment and evolve to reduce bounce.
• Own watch options and entitlements to minimize friction at the decision moment.
• Lead end-to-end experimentation with hypothesis, measurements, and decisions.
• Identify conversion gaps using signals and deliver data-backed impact estimates.
• Collaborate early with engineering, design, data science, and monetization.
• Write clear specs, strategies, and trade-offs for leadership decisions.
• Keep stakeholders informed on progress, risks, and blockers with clear options.

Job description

Roku is seeking a Senior Product Manager for Content Conversion to define and own the strategy behind converting viewer intent into streaming sessions and subscriptions. You will shape the lower-funnel experience, optimize media and trailers, and drive experiments that move business metrics at scale.

The role emphasizes cross-functional leadership across engineering, design, data science, and monetization, with a focus on AI-enabled personalization and high-visibility impact.