Senior Product Manager, Ads Targeting & Audience Activation

Roku; San Jose (CA); Hybrid; USD 260,000 - 280,000; Full time

Benefits offered by this job

Health insurance

Equity awards

Paid time off

401(k) or pension

Job summary

Roku is seeking a Senior Product Manager to oversee audience targeting and activation, essential for driving advertiser engagement. This role demands expertise in audience products and harmonizing various signals for effective targeting. The ideal candidate will manage a multi-quarter roadmap ensuring audience growth while collaborating across key teams.

This position resides in San Jose, CA, and requires strong analytical skills and experience in ad tech. Roku fosters a collaborative environment with hybrid work options and excellent employee benefits.

Qualifications

• 6+ years of experience in Product Management, ideally in ad tech.
• Track record of shipping audience products with measurable impact.
• Strong technical fluency with audience taxonomies and data contracts.

Responsibilities

• Own the audience product surface end to end.
• Set the strategy for Roku audiences' availability to advertisers.
• Drive product investments to enhance targeting setup.

Skills

Product Management experience

Technical fluency in audience taxonomies

Strong analytical skills

Experience across advertising ecosystem

Job description

Teamwork makes the stream work. Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the Team

The Ads Targeting and Audience Activation team is responsible for the products that enable advertisers to reach the right viewers on Roku. We build the systems that transform Roku's rich identity, behavioral, contextual, and advertiser‑provided signals into actionable audiences and targeting capabilities — activated across direct, self‑serve, and programmatic buying paths. Our work sits at the heart of Roku Ads' value proposition: delivering relevant ad experiences for viewers while driving measurable outcomes for advertisers. We're a cross‑functional group that partners closely with engineering, data science, sales, partnerships, and privacy/legal to ship products that scale across Roku's growing advertising ecosystem.

About the Role

We're looking for a Senior Product Manager to own Roku's targeting and audience activation surface — the products that turn Roku's identity, behavioral, contextual, and advertiser‑provided signals into the audiences and contextual targets that buyers activate against. This role drives a multi‑quarter product roadmap that defines how Roku audiences are built, curated, distributed, and applied across direct, self‑serve, and programmatic activation paths.

This role sits at the intersection of product, engineering, data science, sales, and partnerships — and is central to one of Roku Ads' most important promises: marrying relevant ad experiences for our viewers with the outcomes that matter to advertisers, across every surface they buy.

For Massachusetts Only – The estimated annual base salary for this position is between $260,000 and $280,000 annually. Compensation packages are based on unique factors, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you'll be doing

• Own the audience product surface end to end — segment creation, curation, lifecycle, discoverability, and activation across owned and external buying surfaces
• Set the strategy for how Roku audiences are made available to advertisers and partners — including governance, ownership, and role‑based access — and drive the product investments that make this scale
• Shape Roku's modeled audience strategy — including how Roku‑unique signals feed propensity and lookalike models, and how those models support both planning and in‑flight performance use cases
• Expand audience portability — drive Roku audience reach into the major external activation platforms, measure coverage and match performance, and prioritize the next set of integrations
• Land new targeting signals — define how new behavioral, attention, and contextual signals are productized, where they show up across surfaces, and how their value gets measured
• Drive the product investments that make targeting setup faster, more reliable, and more self‑serve for both internal teams and external buyers
• Partner cross‑functionally to ensure targeting products consume the right inputs and produce the right outputs across the ad stack
• Define success metrics for targeting — coverage, latency, signal adoption, attached‑revenue lift — and use them to drive prioritization and retire low‑value capabilities

We're excited if you have

• 6+ years of Product Management experience, ideally in ad tech, audience products, ad data platforms — with prior experience at a major social platform or CTV publisher/streamer, a strong plus
• A track record of shipping audience or targeting products at scale, with measurable impact on advertiser adoption, signal coverage, or campaign performance
• Strong technical fluency with audience taxonomies, segment lifecycle, lookalike and propensity modeling concepts, identity and addressability signals, and the data contracts that connect targeting to delivery and measurement
• Experience working across the advertising ecosystem — DSPs, SSPs, ad servers, DMPs/CDPs, measurement, and clean room partners
• Highly analytical — able to quantify the value of a signal, segment, or integration, spot gaps in assumptions, and make principled tradeoffs across coverage, latency, accuracy, privacy, and cost
• Proven ability to drive cross‑functional execution across engineering, data science, analytics, sales/ops, privacy/legal, and external partners, with strong communication in ambiguous and trade‑off‑heavy environments
• Platform thinking — standardize patterns, avoid bespoke solutions, and design for extensibility as the targeting surface scales across owned and 3P activation paths
• AI fluency — fluent use of modern AI tools to accelerate product work. Experience with AI, ML, and automation in product offerings

Hybrid Work Approach

Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five‑day in‑office policy.

Benefits

Roku offers a comprehensive benefits package including healthcare (medical, dental, and vision), life insurance, accident, disability, commuter, and retirement (401(k) or pension). Employees also receive paid time off, mental health and financial wellness support, and other statutory and voluntary benefits. Benefits availability may vary by location and role.

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to [e-mail].

The Roku Culture

Roku is a place for people who want to work in a fast‑paced environment focused on the company's success. We value problem‑solving, independence, bold action, and collaboration. We are proud of our culture and strive to do extraordinary things together.