Senior PLG Growth Product Manager – AI-powered Fintech

Intuit, Inc.; United States; On-site; USD 190,000 - 278,000; Full time

Benefits offered by this job

Cash bonus

Equity rewards

Benefits

Job summary

Intuit, Inc. is seeking a Senior Staff Product Manager to lead product-led growth for TurboTax across DIY, Do It With Me, Full Service, and Business Tax.

You will own a high-visibility charter to turn our product into a powerful engine for growth and retention. You’ll partner with Design, Engineering, Data Science, and Marketing to create personalized, AI-driven journeys that guide customers from first impression to completion and back for repeat use.

Qualifications

• 8+ years of hands-on product management experience shipping large-scale consumer products to millions of customers.
• Proven success driving product-led growth by optimizing consumer flows and in-product experiences to improve acquisition, activation, conversion, or retention.
• Strong analytical skills, including designing and running A/B tests and using SQL, dashboards, or product analytics tools to guide decisions.
• The ability to turn ambiguous customer, business, and technical problems into a clear strategy that aligns stakeholders and drives impact quickly.
• Technical fluency to engage engineering and data science leads on architecture, AI model capabilities, and data infrastructure.
• A builder mindset, with the leadership skills to inspire multi-disciplinary teams and influence senior leaders in a matrixed organization.
• Bachelor’s degree, preferably in a quantitative or technical field.

Responsibilities

• Set the PLG strategy: Define a multi-year vision across acquisition, activation, conversion, retention, and lifetime value, grounded in what drives customers to start, finish, and return.
• Build AI-powered, personalized experiences: Lead the launch of intelligent growth experiences, including personalized top-of-funnel journeys, onboarding, recommendations, and agentic shopping and guidance.
• Drive in-product growth loops: Own the levers that help the product grow itself, including nudges and intercepts, referrals and rewards, cross-sell, and lifecycle automation.
• Own results end to end: Be the single point of accountability for your growth surface, from discovery and experimentation through launch, scale, and iteration, including roadmap, priorities, and outcomes.
• Run a rigorous experimentation engine: Own core growth KPIs (auths, starts, conversion, revenue). Design controlled experiments and user studies to separate true incremental impact from underlying trends and to choose the next bet.
• Balance AI impact with trust: Evaluate AI experiences for growth impact and quality, including accuracy, relevance, and reliability. Move fast while protecting sensitive financial data, and keep experiences transparent and customer-controlled.
• Lead across the organization: Be the hub for Design, Engineering, Data Science, AI/ML, and Marketing, and partner with Credit Karma, GTM, CRM, and platform teams to keep growth strategy aligned across the full customer journey.
• Raise the PM bar: Share learnings, mentor product managers, and help the growth organization scale.

Skills

Product management

PLG

A/B testing

SQL

Data analytics

Cross-functional leadership

Technical fluency

Education

Bachelor's degree

Job description

Intuit, Inc. is seeking a Senior Staff Product Manager to lead product-led growth for TurboTax across DIY, Do It With Me, Full Service, and Business Tax.

You will own a high-visibility charter to turn our product into a powerful engine for growth and retention. You’ll partner with Design, Engineering, Data Science, and Marketing to create personalized, AI-driven journeys that guide customers from first impression to completion and back for repeat use.