Senior Staff Product Manager – AI-Driven PLG Growth

Intuit, Inc.; Mountain View (CA); On-site; USD 206,000 - 278,000; Full time

Benefits offered by this job

Cash bonus

Equity rewards

Benefits package

Job summary

Intuit, Inc. is seeking a Senior Staff Product Manager to lead product-led growth (PLG) for TurboTax across DIY, Do It With Me, Full Service, and Business Tax.

You’ll own a high-visibility charter to turn our product into a powerful engine for acquisition, conversion, and retention, using data, AI, and a world-class team to create personalized journeys. You’ll lead a cross-functional team across Design, Engineering, Data Science, AI/ML, and Marketing, driving growth metrics while balancing

Qualifications

• 8+ years of hands-on product management experience shipping large-scale consumer products to millions of customers.
• Proven success driving product-led growth by optimizing consumer flows and in-product experiences.
• Strong analytical skills, including designing and running A/B tests and using SQL, dashboards, or product analytics tools to guide decisions.
• The ability to turn ambiguous customer, business, and technical problems into a clear strategy that aligns stakeholders and drives impact quickly.
• Technical fluency to engage engineering and data science leads on architecture, AI model capabilities, and data infrastructure.

Responsibilities

• Set the PLG strategy: Define a multi-year vision across acquisition, activation, conversion, retention, and lifetime value.
• Build AI-powered, personalized experiences: Launch intelligent growth experiences tailored to each customer.
• Drive in-product growth loops: Own levers like nudges, referrals, cross-sell, and lifecycle automation.
• Own results end to end: Be the single owner for discovery, experimentation, launch, scale, and outcomes.
• Run a rigorous experimentation engine: Design controlled experiments and user studies to measure incremental impact.
• Balance AI impact with trust: Ensure accuracy, relevance, and reliability while protecting sensitive data.

Skills

Product management

A/B testing

SQL

Analytics

Leadership

Education

Bachelor's degree in quantitative or technical field

Tools

Product analytics tools

Dashboards

Job description

Intuit, Inc. is seeking a Senior Staff Product Manager to lead product-led growth (PLG) for TurboTax across DIY, Do It With Me, Full Service, and Business Tax.

You’ll own a high-visibility charter to turn our product into a powerful engine for acquisition, conversion, and retention, using data, AI, and a world-class team to create personalized journeys. You’ll lead a cross-functional team across Design, Engineering, Data Science, AI/ML, and Marketing, driving growth metrics while balancing