Senior Staff Product Manager: Growth & AI-Driven PLG

Intuit, Inc.; San Diego (CA); On-site; USD 190,000 - 256,000; Full time

Job summary

Intuit, Inc. in San Diego is seeking a Senior Staff Product Manager to lead product-led growth for TurboTax across DIY, Do It Yourself; Do It With Me; Full Service and Business Tax.

You will own a high-visibility charter to accelerate acquisition, activation, conversion and retention. You will build AI-powered, personalized experiences and run an experimentation engine, collaborating with Design, Engineering, Data Science and Marketing to deliver measurable, trusted growth while protecting

Qualifications

• 8+ years of hands-on product management experience shipping large-scale consumer products to millions of customers, with end-to-end ownership of core product areas.
• Proven success driving product-led growth by optimizing consumer flows and in-product experiences to improve acquisition, activation, conversion, or retention.
• Strong analytical skills, including designing and running A/B tests and using SQL, dashboards, or product analytics tools to guide decisions.
• The ability to turn ambiguous customer, business, and technical problems into a clear strategy that aligns stakeholders and drives impact quickly.
• Technical fluency to engage engineering and data science leads on architecture, AI model capabilities, and data infrastructure.
• A builder mindset, with the leadership skills to inspire multi-disciplinary teams and influence senior leaders in a matrixed organization.
• Bachelor’s degree, preferably in a quantitative or technical field.

Responsibilities

• Set the PLG strategy: define a multi-year vision across acquisition, activation, conversion, retention, and lifetime value.
• Build AI-powered, personalized experiences: lead the launch of intelligent growth experiences, including personalized top-of-funnel journeys and onboarding.
• Drive in-product growth loops: own levers for referrals, nudges, cross-sell, and lifecycle automation.
• Own results end to end: be the single point of accountability for discovery, experimentation, launch, scale, and iteration.
• Run a rigorous experimentation engine: own core growth KPIs and design controlled experiments.
• Balance AI impact with trust: evaluate AI experiences for growth while protecting sensitive financial data.
• Lead across the organization: collaborate with Design, Engineering, Data Science, AI/ML, and Marketing.
• Raise the PM bar: share learnings and help the growth organization scale.

Skills

Product management

PLG growth

Analytics

A/B testing

SQL

Leadership

Cross-functional collaboration

Education

Bachelor's degree in a quantitative or technical field

Job description

Intuit, Inc. in San Diego is seeking a Senior Staff Product Manager to lead product-led growth for TurboTax across DIY, Do It Yourself; Do It With Me; Full Service and Business Tax.

You will own a high-visibility charter to accelerate acquisition, activation, conversion and retention. You will build AI-powered, personalized experiences and run an experimentation engine, collaborating with Design, Engineering, Data Science and Marketing to deliver measurable, trusted growth while protecting