Senior Platform Audience Marketing Manager

PlayStation Global; San Mateo (CA); Hybrid; USD 138,000 - 207,000; Full time

Job summary

Sony Interactive Entertainment in San Mateo, CA is seeking a strategic Product Marketing Manager, Platform Audience Planning, to shape audience frameworks and inform product opportunities across the PlayStation ecosystem.

You will collaborate with Data Science, Consumer Insights, Analytics, and Product Marketing to translate research into actionable recommendations that drive platform growth and audience engagement.

Qualifications

• 5+ years in Product Marketing, Audience Strategy, or related fields.
• Experience using consumer research, behavioral data, and market insights to inform decisions.
• Ability to synthesize data into clear insights and actionable recommendations.
• Strong analytical and problem‑solving skills across multiple data sources.
• Cross‑functional collaboration with marketing, analytics, research, and product teams.
• Excellent written, verbal, and presentation skills.

Responsibilities

• Support Platform Audience Planning & Strategy across FY26 and beyond.
• Partner with multiple teams to translate insights into product and marketing plans.
• Develop audience mapping approaches translating motivations and behaviors into segments.
• Synthesize insights into clear recommendations for stakeholders.
• Improve audience understanding with new data sources and frameworks.

Skills

Product Marketing

Audience Strategy

Consumer Insights

Market Research

Analytics

Cross-functional Collaboration

Presentation Skills

Communication

Education

Bachelor’s degree or equivalent

Job description

Sony Interactive Entertainment in San Mateo, CA is seeking a strategic Product Marketing Manager, Platform Audience Planning, to shape audience frameworks and inform product opportunities across the PlayStation ecosystem.

You will collaborate with Data Science, Consumer Insights, Analytics, and Product Marketing to translate research into actionable recommendations that drive platform growth and audience engagement.