Platform Audience Marketing Strategist

Sony Playstation; San Mateo (CA); On-site; USD 138,200 - 207,400; Full time

Benefits offered by this job

Medical benefits

Paid time off

Employee discounts for Sony products

Job summary

Sony Playstation is looking for a Product Marketing Manager specializing in Platform Audience Planning in San Mateo, CA. This position requires a strategic mindset and analytical skills to shape audience planning frameworks and support marketing initiatives.

The ideal candidate will have over 5 years of experience in product marketing, excellent communication skills, and the ability to synthesize complex data into actionable insight. A passion for gaming and familiarity with audience behavior are essential.

Qualifications

• 5+ years of experience in Product Marketing or related field.
• Experience leveraging consumer research and market insights.
• Strong analytical skills with experience in data synthesis.

Responsibilities

• Develop and evolve PlayStation's platform audience planning framework.
• Identify audience opportunities and consumer trends.
• Translate insights into actionable recommendations across teams.

Skills

Analytical skills

Strategic mindset

Project management

Communication skills

Problem-solving skills

Education

Bachelor’s degree or equivalent

Job description

Sony Playstation is looking for a Product Marketing Manager specializing in Platform Audience Planning in San Mateo, CA. This position requires a strategic mindset and analytical skills to shape audience planning frameworks and support marketing initiatives.

The ideal candidate will have over 5 years of experience in product marketing, excellent communication skills, and the ability to synthesize complex data into actionable insight. A passion for gaming and familiarity with audience behavior are essential.