Global Marketing Tech Director, AI-Driven Innovation

playstation; San Mateo (CA); On-site; USD 234,000 - 351,000; Full time

Benefits offered by this job

Medical insurance

Dental/vision

401(k) matching

Paid time off

Wellness program

Employee discounts

Bonus eligibility

Job summary

Sony Interactive Entertainment in the United States is seeking an experienced Marketing Director, Product Innovation to own the vision, strategy, and roadmap for PlayStation's global marketing technology products.

You will partner with Engineering, Data Science, and Marketing executives to build scalable marketing platforms that empower thousands of marketers and reach hundreds of millions of players worldwide.

Qualifications

• Bachelor’s degree or equivalent in software engineering, computer science, engineering management or related field.
• 12+ years of product management experience, within marketing solutions or a high-growth technology environment.
• Built and launched enterprise SaaS products or internal platforms.
• Owned multi-year product roadmaps.
• Led cross-functional product teams across Engineering, Design, Data Science, and Business.
• Experience with AI-powered products, ML platforms, or automation.
• Strong understanding of experimentation, analytics, APIs, and platform thinking.
• Experience scaling products used globally.
• Experience in navigating change and driving global teams through transformation.
• Experience influencing senior leadership and leading cross-functional teams across multiple regions.

Responsibilities

• Partner with Engineering leaders to define platform architecture, prioritize investments, balance technical debt against innovation, and deliver scalable products that transform global marketing capabilities.
• Define Marketing Technology product vision informed by customer research, market trends, and internal user insights.
• Conduct product discovery with Marketing teams globally.
• Develop a prioritized roadmap based on customer value, technical feasibility, business impact, and other considerations.
• Launch new platform capabilities and measure adoption, engagement, and business outcomes.
• Drive continuous experimentation using AI-enabled workflows.
• Assess opportunities for assistive AI and agentic marketing use cases, manage pilot execution, and ensure scalability.
• Bridge business requirements from Marketing to Engineering to create technology solutions.
• Own the process, the outcomes, and the products.
• Thought leader and strategic partner to Media, Creative, Brand Marketing, Product Marketing and Business Analytics teams.
• Demonstrate a solutions-oriented mindset, troubleshooting challenges and adapting plans to meet evolving business and market needs.
• Balance global alignment with appropriate local and product-level flexibility, reinforcing a one SIE mindset while respecting market and portfolio needs.
• Lead high-priority initiatives, aligning focus, managing execution, driving business outcomes, and measuring success.
• Conduct market and feasibility assessments of new tools, trends, and advancements in marketing technology and data enablement.
• Shape short- and long-term roadmaps, driving long-term scalability while balancing day-to-day improvements.
• Establish alignment across SIE teams that own or influence the marketing technology stack, driving a single, cohesive product vision and roadmap.
• Partner with marketing leaders to redesign marketing workflows, processes, decision rights, and operating models.
• Define measures of success and post-launch KPI tracking.

Skills

Product management

Roadmap ownership

Cross-functional leadership

AI-powered products

Analytics

APIs

Platform thinking

Global scaling

Stakeholder influence

Change management

Education

Bachelor’s degree or equivalent in software engineering, computer science, engineering management or related field

Master’s degree or equivalent in business, marketing, or related field preferred

Job description

Sony Interactive Entertainment in the United States is seeking an experienced Marketing Director, Product Innovation to own the vision, strategy, and roadmap for PlayStation's global marketing technology products.

You will partner with Engineering, Data Science, and Marketing executives to build scalable marketing platforms that empower thousands of marketers and reach hundreds of millions of players worldwide.