Senior Pharma Brand & Campaigns Lead

DTX Pharma, a Novartis Company; Hanover (MD); On-site; USD 126,000 - 234,000; Full time

Job summary

Novartis is seeking a Senior Marketing Manager for Established Medicines to lead customer-centric marketing plans and campaigns from East Hanover, NJ. The role collaborates with Strategy leaders, cross-functional teams, and agencies to translate insights into integrated tactics with 10–20% travel.

The position requires a Bachelor’s degree (PharmD/MBA preferred) and 3+ years in commercial marketing or related roles, with experience in US markets and cross-functional collaboration.

Qualifications

• Bachelor’s degree in a related field; PharmD or MBA preferred.
• Minimum of 3 years of commercial Marketing experience or multi-functional experience preferably in Pharmaceutical or Healthcare.
• Demonstrated ability to apply data, analytics, market research, and customer insights to support marketing recommendations.
• Experience in supporting high-performing brands in highly competitive categories within the US.
• Experience collaborating with cross-functional partners such as Legal, Regulatory, Medical, and Compliance.

Responsibilities

• Support development of cohesive, integrated brand marketing strategies and campaigns grounded in customer insights.
• Develop working knowledge of the brand, disease state, audience, and customer needs to support activations and personalized experiences.
• Contribute to sharing and applying marketing best practices to improve customer engagement and support behavior change across the brand lifecycle.
• Support execution of promotional, digital, and integrated marketing tactics aligned to approved strategy, brand goals, and business objectives.
• Collaborate with agencies and partners to ensure quality and timely delivery of marketing initiatives.
• Contribute to a high-performing team culture across key functions and strategic partners.
• Support delivery of integrated marketing plans, including timelines, deliverables, budgets, and stakeholder inputs.

Skills

Marketing strategy

Cross-functional collaboration

Customer insights

Digital marketing

Brand marketing

Healthcare industry

Education

Bachelor’s degree

PharmD

MBA

Job description

Novartis is seeking a Senior Marketing Manager for Established Medicines to lead customer-centric marketing plans and campaigns from East Hanover, NJ. The role collaborates with Strategy leaders, cross-functional teams, and agencies to translate insights into integrated tactics with 10–20% travel.

The position requires a Bachelor’s degree (PharmD/MBA preferred) and 3+ years in commercial marketing or related roles, with experience in US markets and cross-functional collaboration.