Senior Performance Media Planner (Remote)

Finn Partners

New York (NY)

Remote

USD 65,000 - 85,000

Full time

9 days ago

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Benefits offered by this job

Health, dental, and vision insurance

401(k)

Generous PTO

Wellness stipend

Job summary

FINN Partners is seeking a Senior Media Planner, Performance, to lead paid media initiatives across Google, Microsoft, Meta, LinkedIn, TikTok, and programmatic platforms. The role encompasses media planning, ad-buying, trafficking, optimization, and client relationship management, with guidance for junior associates.

The candidate will develop integrated plans with the Brand Media team, monitor KPIs, and present insights to clients.

Qualifications

Bachelor's degree or equivalent experience.
3–4 years of advertising or media agency experience with hands-on performance media management.
Strong math and analytical skills.
A creative and innovative thinker.
A track record of gaining trust and respect through sound judgment, including in high-pressure situations.
Excellent written and verbal communication skills, with the ability to communicate across all levels of employees, partners, and clients.
Ability to multitask, prioritize, and perform under tight deadlines in a fast-moving environment.
Experience guiding or reviewing the work of junior planners a plus.

Responsibilities

Participate in the development of integrated media plans and strategies, contributing directly to performance channel strategy and plan direction
Oversee end-to-end management of media campaigns in performance platforms, from setup and trafficking through optimization and reporting
Execute a wide variety of online media, focusing on PPC and paid social, as well as display and video
Set up and QA conversion tracking, pixels, and tagging with measurement and analytics teams before launch
Implement and monitor tracking of KPIs and overall ROI
Design and run structured tests across creative, audiences, and bidding, and translate results into optimization recommendations
Construct and deliver detailed reports every month and present them to clients
Present media plans and strategic recommendations directly to clients, with Supervisor support on complex or sensitive accounts
Partner with the Brand Media team so brand and performance tactics run as one plan
Provide dotted-line guidance and day-to-day direction for Associate Media Planners, including quality review of client-facing reports and feedback on their work, without formal performance management authority
Conduct industry, competitive, and audience research using media tools and agency resources
Maintain daily campaign pacing and budget tracking
Work alongside measurement, creative and other teams within FINN to ensure campaigns are a success
Evaluate new media platforms and tools, and develop points of view on their fit for clients
Stay up-to-date with media trends and best practices