Senior Media Planner, Performance

Finn Partners; New York (NY); Remote; USD 65,000 - 85,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k)

Generous PTO

Wellness stipend

Job summary

FINN Partners is seeking a Senior Media Planner, Performance, to lead paid media initiatives across Google, Microsoft, Meta, LinkedIn, TikTok, and programmatic platforms. The role encompasses media planning, ad-buying, trafficking, optimization, and client relationship management, with guidance for junior associates.

The candidate will develop integrated plans with the Brand Media team, monitor KPIs, and present insights to clients.

Qualifications

• Bachelor's degree or equivalent experience.
• 3–4 years of advertising or media agency experience with hands-on performance media management.
• Strong math and analytical skills.
• A creative and innovative thinker.
• A track record of gaining trust and respect through sound judgment, including in high-pressure situations.
• Excellent written and verbal communication skills, with the ability to communicate across all levels of employees, partners, and clients.
• Ability to multitask, prioritize, and perform under tight deadlines in a fast-moving environment.
• Experience guiding or reviewing the work of junior planners a plus.

Responsibilities

• Participate in the development of integrated media plans and strategies, contributing directly to performance channel strategy and plan direction
• Oversee end-to-end management of media campaigns in performance platforms, from setup and trafficking through optimization and reporting
• Execute a wide variety of online media, focusing on PPC and paid social, as well as display and video
• Set up and QA conversion tracking, pixels, and tagging with measurement and analytics teams before launch
• Implement and monitor tracking of KPIs and overall ROI
• Design and run structured tests across creative, audiences, and bidding, and translate results into optimization recommendations
• Construct and deliver detailed reports every month and present them to clients
• Present media plans and strategic recommendations directly to clients, with Supervisor support on complex or sensitive accounts
• Partner with the Brand Media team so brand and performance tactics run as one plan
• Provide dotted-line guidance and day-to-day direction for Associate Media Planners, including quality review of client-facing reports and feedback on their work, without formal performance management authority
• Conduct industry, competitive, and audience research using media tools and agency resources
• Maintain daily campaign pacing and budget tracking
• Work alongside measurement, creative and other teams within FINN to ensure campaigns are a success
• Evaluate new media platforms and tools, and develop points of view on their fit for clients
• Stay up-to-date with media trends and best practices

Skills

Analytical thinking

Communication skills

Multitasking

Problem-solving

Self-motivated

Education

Bachelor's degree or equivalent experience

Tools

G Suite

Microsoft Office

Google Ads

Microsoft Advertising

Meta

LinkedIn

TikTok

Reddit

Pinterest

Snapchat

X

DV360

The Trade Desk

Google Marketing Platform

Ninjacat

Funnel

Gemini

OpenAI

Copilot

Claude

GWI

MediaRadar

Job description

Position Summary

As a Senior Media Planner, Performance, you will strive to understand your clients' businesses and any challenges they face, and develop new ways to help them drive their business forward.

You will plan and build paid advertising campaigns on Google, Microsoft Advertising, Meta, LinkedIn, TikTok, programmatic display platforms, and other digital platforms, whether that's driving conversions or launching awareness and consideration campaigns.

Your daily tasks include media planning, ad-buying, campaign trafficking, optimizing performance, and reporting. You will also be responsible for leading client relationships, including reporting calls and strategy meetings.

You will partner with the Brand Media team to build every plan as one connected system, and provide dotted-line guidance to Associate Media Planners as you deepen your expertise across the performance mix.

What You'll Do

• Participate in the development of integrated media plans and strategies, contributing directly to performance channel strategy and plan direction
• Oversee end-to-end management of media campaigns in performance platforms, from setup and trafficking through optimization and reporting
• Execute a wide variety of online media, focusing on PPC and paid social, as well as display and video
• Set up and QA conversion tracking, pixels, and tagging with measurement and analytics teams before launch
• Implement and monitor tracking of KPIs and overall ROI
• Design and run structured tests across creative, audiences, and bidding, and translate results into optimization recommendations
• Construct and deliver detailed reports every month and present them to clients
• Present media plans and strategic recommendations directly to clients, with Supervisor support on complex or sensitive accounts
• Partner with the Brand Media team so brand and performance tactics run as one plan
• Provide dotted-line guidance and day-to-day direction for Associate Media Planners, including quality review of client-facing reports and feedback on their work, without formal performance management authority
• Conduct industry, competitive, and audience research using media tools and agency resources
• Maintain daily campaign pacing and budget tracking
• Work alongside measurement, creative and other teams within FINN to ensure campaigns are a success
• Evaluate new media platforms and tools, and develop points of view on their fit for clients
• Stay up-to-date with media trends and best practices

What You'll Bring

• Bachelor's degree, or equivalent experience
• 3-4 years of advertising or media agency experience, with hands-on performance media management
• Strong math and analytical skills
• A creative and innovative thinker
• A track record of gaining trust and respect through sound judgment, including in high-pressure situations
• Exceptional written and verbal communication skills, with the ability to communicate across all levels of employees, partners, and clients
• Ability to multitask, prioritize, and perform under tight deadlines in a fast-moving environment
• Experience guiding or reviewing the work of junior planners a plus

Knowledge & Skill Requirements

• G Suite (Sheets, Docs, Slides), Microsoft Office (Word, PowerPoint, Excel)
• Paid search platforms (Google Ads, Microsoft Advertising)
• Self-serve social media platforms (Meta, LinkedIn, TikTok, Reddit, Pinterest, Snapchat, X)
• Familiarity with programmatic buying platforms such as DV360 or The Trade Desk, or similar tools
• Google Marketing Platform (Campaign Manager, Google Analytics, Google Tag Manager, Looker Studio)
• Proficiency with FINN's reporting and dashboard platforms, including Ninjacat and Funnel, or similar tools
• Familiarity with AI tools used across the agency, including Gemini, OpenAI, Copilot, and Claude, to support planning, research, and reporting workflows
• Familiarity with audience research and competitive intelligence platforms such as GWI and MediaRadar, or similar tools
• Working knowledge of brand media channels (CTV/streaming, audio, OOH, partnerships) to inform how performance strategy connects across the full media plan
• Ability to conduct critical analysis and identify key insights
• Strong written, verbal, and visual communication skills
• Proactive and self-motivated
• Excellent problem-solving skills
• Solid project management and organizational skillsHigh level of accuracy and attention to detail

Where You'll Work

Anywhere in the U.S. We’re a remote-first workplace with optional in-office days in Boston, Chicago, Detroit, Los Angeles, Nashville, New York, Portland, Washington DC, and more. Eastern Time Zone working hours are preferred to best align with team and client collaboration hours.

Anticipated Salary: $65,000 - $85,000. Compensation is based on experience and depending upon workplace location.

Why Join FINN Partners?

• Competitive salary, health, dental, and vision insurance
• 401(k)
• Generous PTO policy, plus paid holidays
• Wellness stipend for physical and mental health programs

#LI-DS1 #LI-REMOTE

About FINN Partners:

Founded in 2011 on the core principles of innovation and collaborative partnership, FINN Partners has become one of the fastest-growing independent public relations agencies in the world. Recognized as one of Fast Company’s Most Innovative Companies, PRovoke Media’s 100 Best Agencies in the U.S., 60 Best Agencies in Europe, and Midsize Agency of the Year in 2022, FINN’s success is a result of organic client growth combined with integrating new companies and new people into the agency through a common philosophy. With approximately 1,300 professionals across 37 locations, FINN provides clients with global access and capabilities in the Americas, Europe and Asia. In addition, FINN provides its clients with access to top-tier agencies worldwide through its membership in the global network PROI.

Headquartered in New York, FINN operates in: Abu Dhabi, Atlanta, Bangalore, Bangkok, Beijing, Boston, Chicago, Delhi, Denver, Detroit, Dublin, Fort Lauderdale, Frankfurt, Hong Kong, Honolulu, Jerusalem, Kuala Lumpur, London, Los Angeles, Madison (Wisc.), Manila, Melbourne, Mumbai, Munich, Nashville, Orange County (Calif.), Paris, Portland (Ore.), San Diego, San Francisco, Seattle, Singapore, Sydney, Vancouver (Wash.), Washington D.C. and Yangon. For more information, visit finnpartners.com and follow us on LinkedIn (@finnpartners).