Senior Media Planner

Finn Partners; Northern (KY); Hybrid; USD 60,000 - 80,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k)

Generous PTO

Wellness stipend

Job summary

FINN Partners seeks a Senior Media Planner, Brand, to lead local, national and global brand media plans, owning plans, measurement, reports, and recommendations with growing autonomy in client-facing strategy and vendor negotiations.

You will plan across brand channels including premium video, programmatic video/display, audio, OOH, and brand partnerships, while guiding junior planners and collaborating with strategy and creative to deliver integrated campaigns.

Qualifications

• Bachelor's degree or equivalent experience.

Responsibilities

• Develop integrated brand media plans and strategies; contribute to plan direction.
• Plan and execute brand channels: premium video, programmatic video/display, audio, OOH, and brand partnerships.
• Maintain knowledge of paid social, paid search, and performance platforms to inform brand strategy across the full media ecosystem.
• Oversee end-to-end management of brand media campaigns from planning through execution and reporting.
• Prepare estimates, insertion orders, and buy specifications.
• Own vendor negotiations for rates, positioning, and added-value opportunities; align with plan objectives.
• Issue RFPs to print, broadcast, and digital vendors.
• Monitor KPIs and campaign performance; deliver monthly reports.
• Provide review/oversight of junior team members for client-facing reports.
• Manage billing with Planning/Accounting counterparts.
• Conduct industry, competitive, and audience research using media tools.
• Foster partnerships with vendors and third parties.
• Evaluate new media opportunities and develop points-of-view.
• Present media plans and strategic recommendations to clients with Supervisor support.
• Provide dotted-line guidance for Associate Media Planners with feedback.
• Maintain daily pacing and budget tracking.

Skills

Math & analytics

Creative thinker

Written and verbal skills

Negotiation skills

Attention to detail

Multitasking

Time management

Mentoring juniors

Education

Bachelor's degree or equivalent experience

Tools

G Suite

Microsoft Office

Ninjacat

Funnel

AI tools

Gemini

OpenAI

Copilot

Claude

GWI

MediaRadar

Campaign Manager

Google Analytics

Looker Studio

Job description

About FINN Partners

FINN Partners is a fast-growing, global independent marketing agency recognised for its bold ideas and collaborative spirit. Our expertise spans integrated marketing, media, and creative services, offering clients a unified team focused on business and brand growth. The Performance Media team leads performance strategy across paid search, social, programmatic, and audience insights, while the Brand Media team leads brand strategy across narrative and channel selection. The two teams build every media plan together, aligned to a single business outcome. Media joins client engagements at the earliest stages, working alongside strategy and creative to develop one integrated campaign.

Position Summary

As a Senior Media Planner, Brand, you will lead the development and execution of local, national and global brand media plans, owning your plans, measurement, reports, and recommendations from start to finish, with growing autonomy in client-facing strategy and vendor negotiations.

You will plan across brand media channels including but not limited to premium video, programmatic video and display (DSP), audio, OOH, and brand partnerships, and provide dotted-line guidance to Associate Media Planners as you deepen your fluency across the mix.

What You'll Do

• Participate in the development of integrated brand media plans and strategies, contributing directly to plan direction and channel strategy rather than executing decisions made by others
• Plan and execute brand channels including premium video, programmatic video and display (DSP), audio, OOH, and brand partnerships
• Maintain working knowledge of paid social, paid search, and performance platforms to inform how brand strategy translates across the full media ecosystem, even where day-to-day execution sits with the Performance team
• Oversee end-to-end management of brand media campaigns, from planning through execution and reporting
• Prepare estimates, insertion orders, and buy specifications
• Own vendor negotiations for rates, positioning, and added-value opportunities, ensuring outcomes align with plan objectives
• Issue RFPs to print, broadcast, and digital vendors
• Implement and monitor tracking of KPIs and overall campaign performance
• Construct and deliver detailed reports on a monthly basis
• Provide review/oversight of junior team members for client-facing reports through a constructive lens
• Manage billing alongside Media Planner/Associate Media Planner and Accounting counterparts
• Conduct industry, competitive, and audience research using media tools and agency resources
• Foster partnerships with vendors and other third parties
• Evaluate new media opportunities and develop points-of-view
• Present media plans and strategic recommendations directly to clients, with Supervisor support on complex or sensitive accounts
• Provide dotted-line guidance and day-to-day direction for Associate Media Planners, including quality review and feedback on their work, without formal performance management authority
• Maintain daily pacing and budget tracking
• Stay current on media trends and best practices

What You'll Bring

• Bachelor's degree or equivalent experience
• 4–6 years of advertising or media agency experience
• Strong math and analytical skills
• A creative and innovative thinker
• A track record of gaining trust and respect through sound judgment, including in high-pressure situations
• Exceptional written, verbal, and negotiation skills, with the ability to communicate across all levels of employees, vendors, and clients
• Exceptional initiative and attention to detail
• Ability to multitask, prioritize, and perform under tight deadlines
• Experience guiding or reviewing the work of junior planners a plus

Knowledge & Skill Requirements

• G Suite (Sheets, Docs, Slides), Microsoft Office (Word, PowerPoint, Excel)
• Proficiency with FINN's reporting and dashboard platforms, including Ninjacat and Funnel, or similar tools
• Familiarity with AI tools used across the agency, including Gemini, OpenAI, Copilot, and Claude, to support planning, research, and reporting workflows
• Familiarity with audience research and competitive intelligence platforms such as GWI and MediaRadar, or similar tools
• Google Marketing Platform (Campaign Manager, Google Analytics, Looker Studio)
• Ability to conduct critical analysis and identify key insights
• Strong written, verbal, and visual communication skills
• Proactive and self-motivated
• Excellent problem-solving skillsSolid project management and organizational skills
• High level of accuracy and attention to detail

Where You’ll Work

Anywhere in the U.S. We're a remote-first workplace with optional in-office days in Boston, Chicago, Detroit, Los Angeles, Nashville, New York, Portland, Washington DC, and more. Eastern Time Zone working hours are preferred to best align with team and client collaboration hours.

Anticipated Salary

$60,000 - $80,000. Compensation is based on experience and depending upon workplace location.

Why Join FINN Partners?

• Competitive salary, health, dental, and vision insurance
• 401(k)
• Generous PTO policy, plus paid holidays
• Wellness stipend for physical and mental health programs