Brand Awareness Media Strategy Lead

AutoNation Inc.; Fort Lauderdale (FL); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

401k matching

Health, dental, vision insurance

Associate discounts

YouDecide discounts

DRVPNK donations

Job summary

AutoNation Inc. is seeking a Sr.

Manager, Awareness Media to lead the development and execution of upper- and mid-funnel media strategies across the company's portfolio of brands and dealership locations. The role combines strategic thinking with hands-on planning to drive brand awareness, consideration, and demand generation, using channels including Linear TV, CTV/OTT, Radio, YouTube, OOH, and streaming audio.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• 8+ years of experience in media strategy, integrated media planning, advertising, or marketing; agency experience strongly preferred.
• Experience developing and managing upper- and mid-funnel media strategies across channels such as Linear TV, CTV, Streaming Audio, OOH, Terrestrial Radio and YouTube.

Responsibilities

• Lead enterprise upper- and mid-funnel media strategy across AutoNation brands and business lines.
• Develop annual, quarterly, and campaign-level media plans aligned to business objectives.
• Recommend channel mix, budget allocation, investment priorities, and media frameworks.
• Evaluate media performance and investment effectiveness to optimize business outcomes.
• Identify opportunities to improve reach, efficiency, incrementality, and return on media investment.
• Manage forecasting, budget stewardship, and investment recommendations across awareness channels.
• Lead creative testing, market testing, and learning agendas designed to improve media effectiveness.

Skills

Strategic planning

Investment management

Analytical thinking

Communication skills

Cross-functional collaboration

Presentation skills

Agency leadership

Media strategy

Education

Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field

Job description

AutoNation Inc. is seeking a Sr.

Manager, Awareness Media to lead the development and execution of upper- and mid-funnel media strategies across the company's portfolio of brands and dealership locations. The role combines strategic thinking with hands-on planning to drive brand awareness, consideration, and demand generation, using channels including Linear TV, CTV/OTT, Radio, YouTube, OOH, and streaming audio.