Senior Performance Marketing Strategist — Remote

Clients Blackbox, Inc.; Washington (District of Columbia); Hybrid; USD 110,000 - 180,000; Full time

Benefits offered by this job

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Job summary

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist / Paid Media Lead to own client performance across media buying, strategy, messaging, and client communication.

This senior hands-on role requires expertise beyond Ads Manager, with responsibilities spanning campaign execution, testing, and direct-response copywriting for financial services audiences. You will manage a portfolio of client accounts end to end, lead client calls, develop testing strategies, and ensure retention and

Qualifications

• 5+ years of hands-on paid media experience with substantial Meta advertising responsibility.
• Experience managing multiple client accounts and leading client-facing strategy conversations.
• Proven ability to drive campaigns toward defined performance targets while supporting client retention.
• Strong direct-response copywriting skills for ads and scripts.
• Experience developing and testing creative concepts, hooks, angles, and messaging.
• Experience with conversion tracking, pixels, and basic marketing automation.
• Strong communication, organization, analytical, and problem-solving skills.

Responsibilities

• Own a portfolio of client accounts and serve as the primary strategic point of contact.
• Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps.
• Prepare and send bi-weekly performance reports before scheduled calls.
• Translate performance data into clear recommendations and strategic decisions.
• Build strong client relationships that support retention, renewals, and referrals.
• Proactively identify and address account risks and opportunities.
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking.
• Manage budgets, audiences, bid strategies, account structure, and creative testing.
• Monitor daily performance against cost-per-appointment and other key metrics.
• Diagnose underperforming campaigns and determine where changes will improve results.

Skills

Paid media

Meta ads

Copywriting

Analytics

Client management

Tracking pixels

Automation

Tools

Calendly

Zapier

Job description

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist / Paid Media Lead to own client performance across media buying, strategy, messaging, and client communication.

This senior hands-on role requires expertise beyond Ads Manager, with responsibilities spanning campaign execution, testing, and direct-response copywriting for financial services audiences. You will manage a portfolio of client accounts end to end, lead client calls, develop testing strategies, and ensure retention and