Senior Ecommerce Planning Strategist, D2C Growth

Under Armour, Inc; Baltimore (MD); Hybrid; USD 75,000 - 100,000; Full time

Benefits offered by this job

UA Give Back Volunteer Days

Maternity and Parental Leave

Health & fitness benefits

Job summary

Under Armour, Inc. is seeking a Sr. Business Planner, E-commerce in Baltimore to lead the Americas Direct-to-Consumer planning. You will collaborate across Finance, Planning, Merchandising, Marketing, Operations, and leadership to develop targets and align teams for an omnichannel Direct-to-Consumer strategy.

You’ll forecast digital channel performance, integrate traffic, conversion, pricing, and productivity insights, and provide clear narratives to guide leadership decisions.

Qualifications

• 3 to 5+ years in Business Planning, Retail Planning, Finance, Forecasting, Financial analysis, or Analytics within a retail eCommerce organization.
• Experience developing forecasts and financial plans.
• Excellent communication, leadership, and partnership skills.
• Ability set challenging standards, develop strategic partnerships, and lead while inspiring others to action.
• Strong analytical skills with the ability to analyze and relay complex quantitative data.
• Strong presentation skills with experience distilling complex information for senior leadership.
• Experience with planning processes and BI reporting tools (Excel, SAP, Analytics, Tableau, PowerBI).

Responsibilities

• Lead topline planning for the Americas Direct-to-Consumer Ecommerce to meet sales and margin targets (monthly, quarterly, annual).
• Monitor performance vs plan and analyze drivers of variance to improve accuracy.
• Provide daily and weekly reporting, insights, and recommendations to senior leadership on top-line ecommerce financials.
• Partner with Finance to inform KPI targets and assess risks/opportunities.
• Prepare executive-ready performance updates highlighting trends, risks, and implications.
• Translate data into actionable insights for planning leadership and decision-making.
• Monitor in-season performance and drive re-forecasting and scenario planning.
• Quantify financial risks and upsides to drive timely actions.
• Collaborate with Pricing and Marketing to evaluate promotions and ROI.

Skills

Communication

Leadership

Partnerships

Analytical

Presentation

Tools

Excel (Advanced)

SAP

Adobe Analytics

Tableau

PowerBI

Job description

Under Armour, Inc. is seeking a Sr. Business Planner, E-commerce in Baltimore to lead the Americas Direct-to-Consumer planning. You will collaborate across Finance, Planning, Merchandising, Marketing, Operations, and leadership to develop targets and align teams for an omnichannel Direct-to-Consumer strategy.

You’ll forecast digital channel performance, integrate traffic, conversion, pricing, and productivity insights, and provide clear narratives to guide leadership decisions.