Senior Performance Marketing Strategist, Growth

DigitalOcean; Austin (TX); Remote; USD 100,000 - 120,000; Full time

Job summary

DigitalOcean is seeking a Senior Performance Marketing Strategist to drive growth through performance marketing channels. This role involves developing comprehensive marketing strategies, optimizing conversion rates, and collaborating with various teams to ensure seamless user experiences. The ideal candidate should have extensive experience in paid search and social strategy, with a focus on ROI and revenue growth.

Benefits

Flexible time off

Employee assistance programs

Career development support

Commitment to diversity and inclusion

Qualifications

• 8+ years of experience in paid search and social strategy.
• Proven success in increasing ROI and revenue at scale.
• Understanding of SaaS business models.

Responsibilities

• Develop and execute performance marketing strategies across paid channels.
• Lead A/B testing and data-driven experiments to optimize conversion rates.
• Collaborate with cross-functional teams to enhance user experience.

Skills

Campaign Management

Data Analysis

Cross-Collaboration

Proactive Communication

Tools

Google Ads

Bing Ads

LinkedIn

Meta

TikTok

Job description

Senior Performance Marketing Strategist, Growth

Join to apply for the Senior Performance Marketing Strategist, Growth role at DigitalOcean.

We are looking for passionate individuals eager to drive growth through performance marketing channels. As the Growth Acquisition Performance Marketing Manager, you will be part of a data-driven marketing team focused on revenue growth via top-of-funnel marketing channels and paid media sources. You will own the SEM channel, making strategic decisions to foster new user growth and ROI-positive revenue. The ideal candidate is a self-starter with strong attention to detail, capable of working in a fast-paced, evolving environment.

Responsibilities

• Develop and execute comprehensive performance marketing strategies across paid channels including SEM, social media, sponsorships, influencer collaborations, and affiliate marketing.
• Experiment with new and existing channels to identify and scale high-performing initiatives into sustainable acquisition engines.
• Improve attribution models, marketing technology, and automation to maximize efficiency and growth.
• Collaborate with analytics, product, marketing operations, engineering, and design teams to ensure a seamless user experience and foster cross-functional improvements.
• Lead A/B testing and data-driven experiments to optimize conversion rates and revenue growth.
• Present performance marketing insights and results in weekly reviews with the Executive Leadership Team to align strategies and inform decisions.

Qualifications

• 8+ years of experience in enterprise-level paid search and social strategy, campaign management, and budget oversight.
• Experience implementing internal advertising tools.
• Proven success in increasing ROI and revenue at scale.
• Strong reporting skills and ability to communicate results clearly.
• Team-oriented with excellent cross-collaboration skills.
• Proactive communicator with clear planning and goal articulation.
• Understanding of SaaS business models, including MRR and payback periods.
• Hands-on experience managing campaigns on Google, Bing, LinkedIn, Meta, and X; experience with affiliate programs, Display, YouTube, and TikTok is a plus.

Benefits & Culture

• Innovative environment focused on cloud and AI technologies, encouraging big thinking and ownership.
• Career development support with resources for conferences, training, and courses.
• Comprehensive benefits supporting well-being, including flexible time off and employee assistance programs.
• Competitive salary range of $100,000 - $120,000, with potential bonuses and equity options.
• Commitment to diversity and inclusion, providing equal opportunity regardless of background.
• This is a remote role.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Internet Publishing