Senior Performance Marketing Strategist, Growth

DigitalOcean; Boston (MA); Remote; USD 100,000 - 120,000; Full time

Job summary

DigitalOcean is seeking a Senior Performance Marketing Strategist to drive growth through performance marketing channels. This role involves managing SEM strategies, collaborating with various teams, and optimizing campaigns to enhance revenue. Ideal candidates will have extensive experience in paid search and social strategies, focusing on data-driven results in a fast-paced environment.

Benefits

Access to training and conferences

Comprehensive benefits

Competitive salary

Equity participation

Commitment to diversity and inclusion

Qualifications

• 8+ years of experience in global paid search and social strategy.
• Proven success in increasing ROI and revenue at scale.
• Ability to generate and communicate performance metrics clearly.

Responsibilities

• Develop and manage comprehensive performance marketing strategies.
• Experiment with new and existing channels for sustainable acquisition.
• Collaborate with cross-functional teams to enhance user experience.

Skills

Campaign Management

Performance Metrics Communication

Team Collaboration

Proactive Communication

Understanding of SaaS Business Models

Tools

Google Ads

Bing Ads

LinkedIn Ads

Meta Ads

Affiliate Programs

Display Advertising

YouTube

TikTok

Job description

Senior Performance Marketing Strategist, Growth

Join to apply for the Senior Performance Marketing Strategist, Growth role at DigitalOcean.

We are looking for passionate individuals who excel in driving growth through performance marketing channels. As the Growth Acquisition Performance Marketing Manager, you will be part of a dynamic Marketing team focused on revenue growth via top-of-funnel marketing and paid media. The team is analytical and data-driven, aiming to enhance DigitalOcean's digital advertising strategies. You will own and strategize the SEM channel, focusing on new user acquisition and ROI-positive revenue growth. The ideal candidate is a self-starter with keen attention to detail, capable of thriving in a fast-paced, evolving environment.

Responsibilities

• Develop and manage comprehensive performance marketing strategies, including paid acquisition across SEM, paid social, media, sponsorships, influencer collaborations, and affiliate marketing to achieve measurable growth.
• Experiment with new and existing channels, scaling high-performing initiatives into sustainable acquisition engines.
• Improve attribution models, marketing technology, and automation processes for efficiency and growth optimization.
• Collaborate with analytics, product, engineering, design, and marketing operations teams to ensure a seamless user experience and enhance cross-functional processes.
• Lead A/B testing and data-driven experiments to optimize conversion rates and revenue, fostering a culture of rapid iteration.
• Present marketing strategies, insights, and results to the Executive Leadership Team to align on goals and inform decisions.

Qualifications

• 8+ years of experience in global paid search and social strategy, campaign management, and budget oversight.
• Experience with internal advertising tools and proven success in increasing ROI and revenue at scale.
• Ability to generate and communicate performance metrics clearly.
• Strong team collaboration and proactive communication skills.
• Understanding of SaaS business models, including MRR and payback periods.
• Hands-on experience managing campaigns on Google, Bing, LinkedIn, Meta, and X; experience with Affiliate Programs, Display, YouTube, and TikTok is a plus.

Why Work at DigitalOcean

• Innovate with purpose in a company that simplifies cloud and AI for creators.
• Focus on career development with access to training, conferences, and LinkedIn Learning.
• Comprehensive benefits supporting well-being, regardless of location.
• Competitive salary range of $100,000 - $120,000, with potential bonuses and equity participation.
• Commitment to diversity and inclusion, ensuring an equitable work environment.
• This is a remote position.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Internet Publishing