Senior Performance Marketing Specialist Paid Media

Giovatto Advertising & Consulting Inc.; United States; Remote; USD 8,900 - 11,000; Full time

Benefits offered by this job

Remote work

BYOD

Immediate joiners preferred

Job summary

Giovatto Advertising is hiring a Senior Performance Marketing Specialist to manage paid media campaigns for US-based clients. This 100% remote contract role from India requires independent campaign setup, optimization, and troubleshooting across Google Ads, Meta Ads, Microsoft/Bing, and programmatic platforms.

The ideal candidate has 5–8 years in paid media, strong analytics, and experience with GTM/GA4, pixels, and conversion tracking.

Qualifications

• 5–8 years of hands-on experience in paid media or performance marketing.
• Strong expertise in Google Ads, Meta Ads Manager, Microsoft Advertising, and programmatic campaigns.
• Advanced knowledge of GTM, GA4, Meta Pixel, conversion tracking, and attribution.
• Experience managing multiple paid advertising accounts and substantial budgets.
• Willingness to work full-time during US Eastern business hours.

Responsibilities

• Independently manage campaigns across Google Ads, Meta Ads, Microsoft/Bing Ads, and Programmatic platforms.
• Set up and optimize campaigns for search, display, shopping, video, and remarketing.
• Monitor performance, optimize for CPL, CPA, and ROAS, and provide actionable insights.
• Audit accounts, troubleshoot tracking issues, and coordinate with US teams.

Skills

Google Ads

Meta Ads Manager

Microsoft Advertising

Programmatic

GTM

GA4

Meta Pixel

Conversions API

Lead generation

Tools

Looker Studio

DV360 / The Trade Desk

Google Ads Editor

CRM integrations

Job description

Senior Performance Marketing Specialist Paid Media (Google Ads, Meta Ads & Programmatic)

Company: Giovatto Advertising
Company Location: Paramus, New Jersey, USA
Job Location: Remote – India (Pan India)
Employment Type: Full-Time Contract
Experience: 5–8 Years
Salary: USD $800–$1,000 per month
Working Days: Monday to Friday
Working Hours: US Eastern Time Zone (Night Shift in India)
Work Setup: 100% Remote | Bring Your Own Device (BYOD)
Joining: Immediate Joiners Preferred

About Giovatto Advertising

Giovatto Advertising is a US-based advertising agency headquartered in Paramus, New Jersey. We specialize in delivering results-driven advertising and digital marketing solutions, with a strong focus on the automotive dealership industry.

We are hiring an experienced Senior Performance Marketing Specialist to manage and optimize paid advertising campaigns for our US-based clients.

This is a full-time remote contract opportunity for a highly motivated professional based in India who can independently manage advertising accounts, troubleshoot technical issues, and consistently improve campaign performance.

We are looking for someone who thrives in a fast-paced agency environment, takes ownership of their work, and focuses on delivering measurable results rather than simply managing campaigns.

Key Responsibilities

1. Paid Advertising Campaign Management

• Independently manage campaigns across Google Ads, Meta Ads (Facebook & Instagram), Microsoft/Bing Ads, and Programmatic Advertising platforms.
• Set up, launch, monitor, and optimize Google Search, Display, Performance Max, Shopping, YouTube, and remarketing campaigns.
• Manage Meta lead generation, conversion, retargeting, carousel, and dynamic advertising campaigns.
• Handle multiple US automotive dealership advertising accounts simultaneously.
• Conduct keyword research, audience segmentation, competitor analysis, bid management, and budget optimization.
• Ensure all campaigns follow platform best practices and are correctly configured from launch.
• Optimize campaigns to improve lead quality, conversions, CPL, CPA, and ROAS.

2. Tracking, Analytics & Technical Implementation

• Demonstrate strong hands-on experience with Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta Pixel, Meta Events Manager, and Conversions API (CAPI).
• Set up, validate, and troubleshoot conversion tracking for forms, phone calls, website actions, and lead generation.
• Implement and manage remarketing audiences, tracking pixels, conversion events, and UTM parameters.
• Troubleshoot tracking discrepancies, campaign delivery issues, and advertising account errors.
• Conduct regular account audits to ensure accurate tracking, targeting, and campaign configurations.
• Work with website and development teams when required to resolve technical tracking issues.

3. Campaign Performance & Optimization

• Monitor campaign performance daily and proactively identify areas for improvement.
• Analyze key performance indicators, including impressions, CTR, CPC, CPL, CPA, conversions, and ROAS.
• Identify underperforming campaigns and implement corrective actions quickly.
• Recommend campaign restructuring, budget reallocations, creative testing, and targeting improvements.
• Maintain strong account performance while ensuring effective budget utilization.
• Prepare performance reports with clear insights, observations, and actionable recommendations.

4. Account Management & Team Collaboration

• Take full ownership of assigned advertising accounts and campaign performance.
• Manage multiple priorities and deadlines in a fast-paced agency environment.
• Collaborate with US-based teams to execute campaign strategies and resolve issues.
• Provide timely campaign updates and communicate performance challenges proactively.
• Ensure assigned work is completed accurately and on schedule with minimal supervision.

Required Skills & Experience

• 5–8 years of hands-on experience in paid media or performance marketing.
• Strong expertise in Google Ads, Meta Ads Manager, Microsoft Advertising, and programmatic campaigns.
• Advanced knowledge of GTM, GA4, Meta Pixel, conversion tracking, and campaign attribution.
• Proven experience managing multiple paid advertising accounts and substantial advertising budgets.
• Strong understanding of Search, Display, Performance Max, lead generation, and remarketing strategies.
• Ability to independently audit, set up, troubleshoot, and optimize advertising accounts.
• Excellent analytical skills with a solution-oriented approach.
• Strong time management, attention to detail, and multitasking abilities.
• Good written and verbal English communication skills.
• Experience working in a fast-paced digital marketing agency.
• Willingness to work full-time during US Eastern business hours.

Preferred Skills

• Experience managing paid advertising for US automotive dealerships.
• Knowledge of Vehicle Ads, inventory-based advertising, and automotive lead generation.
• Experience with Google Merchant Center, Google Ads Editor, and Looker Studio.
• Familiarity with programmatic DSP platforms such as DV360 or The Trade Desk.
• Experience with CRM integrations, offline conversion tracking, and lead quality optimization.
• Google Ads or Meta certifications.

Ideal Candidate Profile

We are looking for a professional who is:

• Hands-on: Can independently build, launch, audit, and optimize campaigns.
• Performance-driven: Focused on improving campaign results and generating qualified leads.
• Solution-oriented: Identifies problems quickly and implements practical solutions.
• Accountable: Takes ownership of account performance and assigned responsibilities.
• Organized: Effectively manages multiple clients, tasks, and deadlines.
• Proactive: Recommends improvements without waiting for instructions.
• Adaptable: Comfortable working in a fast-paced US advertising agency.

Salary & Working Conditions

• Compensation: USD $800–$1,000 per month, depending on experience and expertise.
• Employment: Full-Time Contract.
• Location: 100% Remote from India.
• Workweek: Monday to Friday.
• Shift: Fixed US Eastern business hours, with Indian working hours adjusting according to US daylight saving time.
• Equipment: Candidates must have their own laptop/computer, reliable high-speed internet, and suitable remote workspace.
• Joining: Immediate availability strongly preferred.