Manager of Digital Advertising

DealerOn, Inc.; United States; Remote; USD 63,000 - 92,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

Company matched 401K plan

6 weeks paid Parental Leave

8 Paid National Holidays

Company-paid basic Life Insurance

Voluntary supplemental Life Insurance

Voluntary long-term/short-term disa​b​

Voluntary Pet Insurance

Optional Healthcare/Dependent Care FSA

Job summary

DealerOn, Inc. is seeking a Manager of Digital Advertising to lead the team and standardize processes across the unit. This full-time remote role focuses on retention, account performance, and client satisfaction while aligning with company goals.

You will hire, coach, and manage consultants, oversee budgets and KPI reporting, and collaborate with OEM teams to enhance client strategies. The role demands strong leadership and measurable results.

Qualifications

• Bachelor’s degree or equivalent experience.
• 7 years in digital ad operations and programmatic advertising.
• 5 years in a management role.
• Proven success managing multiple digital advertising clients.
• Strong proficiency with Google Analytics, Google Ads, Bing Ads, Facebook Ads Manager.
• Solid SEM knowledge.
• Excellent communication and deadline-focused.

Responsibilities

• Lead and develop the Digital Advertising team to achieve KPI targets.
• Hire, supervise, and train Digital Advertising Trainees and staff.
• Conduct regular one-on-ones to foster growth and feedback.
• Escalate high-profile client issues and ensure client satisfaction.
• Oversee monthly budget updates and billing reconciliation with finance.
• Maintain KPI reports for senior management.
• Collaborate with OEM and other teams to support client strategies.
• Drive process improvements to increase efficiency and innovation.

Skills

Leadership

Team management

Communication

Attention to detail

Education

Bachelor’s degree or equivalent experience

Tools

Google Analytics

Google Ads

Bing Ads

Facebook Ads Manager

Job description

We are an online marketing company providing website and agency services to automotive dealerships across North and South America. We are known for our cutting-edge products that streamline the car buying process and provide an experience both shoppers and dealers love. Our business model is working: we were recognized on the Inc. 5000 list of fastest growing companies six years in a row, expanding to over 30 manufacturer relationship, and over 5,000 dealer partners. We are proud of what our company has done, and it’s all due to the talented and diverse team we’ve been lucky enough to assemble.

Job Description:

The Manager of Digital Advertising is responsible for leading the Digital Advertising team and ensuring that operational processes are implemented, standardized, and maintained across all current and future team members. This individual is accountable for designing and executing processes that drive retention, account performance, and client satisfaction. The role requires strong leadership, operational oversight, and the ability to deliver results aligned with company goals. This is a full-time remote position.

Essential Functions:

• Manage and develop a team of digital advertising consultants to achieve company metrics including churn rate, budget goals, monthly contact rate, and account performance
• Hire, terminate, and oversee employees while developing training curriculum for Digital Advertising Trainees and the broader team
• Conduct regular one-on-one meetings to ensure continuous feedback and professional growth
• Act as a primary escalation point for high-profile clients and complex account issues
• Oversee budget management and updates on a monthly basis
• Maintain KPI reports to be shared with senior management
• Ensure accurate monthly billing and reconciliation reporting in partnership with the billing team
• Hold Digital Advertising Supervisors accountable for ensuring their teams meet company KPIs on a weekly and monthly basis
• Support OEM digital advertising programs in collaboration with the OEM team
• Train, coach, and mentor digital advertising consultants to deliver outstanding client service and maximize account retention
• Identify at‑risk clients and develop strategies to mitigate churn and improve performance outcomes
• Design and implement process improvements with department leadership to increase efficiency and drive innovation
• Identify opportunities and collaborate with Specialist Managers and teams to improve support for consultants so they may focus on client strategy and relationships.
• Work cross-functionally with other client-facing teams to ensure alignment on process and that team members are proactively working with their website, sales and SEO counterparts.

Required Skills/Experience:

• Bachelor’s degree or equivalent experience
• 7 years’ experience in digital ad operations and programmatic advertising
• 5 years’ experience in management role
• Demonstrated success managing multiple digital advertising clients
• Advanced proficiency with Google Analytics, Google Ads, Bing Ads, and Facebook Ads Manager
• Strong knowledge of Search Engine Marketing (SEM)
• Excellent communication skills with high attention to detail and proven ability to meet deadlines

Preferred Skills/Experience:

• Automotive industry experience
• Background working in a fast-paced, high-growth environment
• Strong organizational skills with the ability to prioritize changing demands
• Dependable, adaptable, and proactive in solving problems

This position is open to US residents only.

The targeted salary range for this position is $62,800 - $91,550.

The posted salary range for this position may be adjusted based on job-related factors permitted by law, such as experience and training; internal pay equity; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions.

Perks and Benefits:

Aside from the awesome people you will get to interact with on a daily basis, we offer a number of benefits, including:

• Medical, dental and vision insurance
• Company matched 401K plan
• 6 weeks paid Parental Leave
• 8 Paid National Holidays
• Company-paid basic Life Insurance
• Voluntary supplemental Life Insurance
• Voluntary long-term/short-term disability insurance
• Voluntary Pet Insurance
• Optional Healthcare/Dependent Care FSA Account

DealerOn is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We also participate in E-Verify (for more information, click here: E-Verify Participation and Right to Work ). A successful candidate must pass a background check as a condition of joining the team.

The pay range for this role is:

62,800 - 91,550 USD per year (Remote (United States))