Paid Ads Specialist | Part-Time to Full-Time | LATAM

Remote Talent LATAM; United States; Remote; USD 50,000 - 100,000; Full time

Job summary

Our Client is an e‑commerce business focused on diesel truck performance parts and automotive upgrades. We are seeking a proactive Paid Ads Specialist to own campaigns, drive performance, and support profitable growth across Google, Meta, and Microsoft ads.

You will manage monthly budgets up to $100,000, perform ongoing optimization, run A/B tests, and collaborate with marketing and ecommerce teams to align with promotions and inventory.

Qualifications

• 3–5+ years of hands‑on paid advertising experience, preferably in an eCommerce environment.
• Demonstrated experience managing monthly advertising budgets of 50,000–100,000 or more.
• Strong proficiency in Google Ads, Meta Ads Manager, and Microsoft Advertising.

Responsibilities

• Own and manage paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and Microsoft Ads (Bing).
• Develop, launch, manage, and optimize campaigns to maximize ROAS, revenue, and profitability.
• Monitor and optimize KPIs including ROAS, CPA, CPC, CTR, and conversion rates.
• Develop product‑specific advertising strategies for high‑priority brands and SKUs.
• Collaborate with internal teams to align paid efforts with promotions and inventory.

Skills

Paid advertising

Analytics

Strategic thinking

Communication

Tools

Google Ads

Meta Ads Manager

Microsoft Advertising

GA4

Google Tag Manager

Job description

Our Client:

Our client is an e-commerce business specializing in diesel truck performance parts, automotive upgrades, and accessories. The company focuses on helping customers find the right products through a streamlined shopping experience, backed by knowledgeable customer support and specialized services. They are looking for a proactive paid advertising professional to take ownership of their campaigns, improve performance, and support profitable growth.

What you will do:

We’re looking for a hands‑on, analytical Paid Ads Specialist to manage and optimize our client’s paid advertising campaigns across multiple platforms. This role is ideal for someone who understands e‑commerce performance marketing, takes initiative in identifying opportunities, and can translate campaign data into actionable recommendations that drive business results.

Key Responsibilities:

Paid Advertising Management

• Own and manage paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and Microsoft Ads (Bing).
• Manage monthly advertising budgets of up to $100,000, ensuring spend is strategically allocated toward the highest‑performing channels and campaigns.
• Develop, launch, manage, and optimize campaigns to maximize ROAS, revenue, and profitability.
• Manage Google Shopping, Performance Max, Search, Display, and remarketing campaigns.
• Oversee Meta prospecting, retargeting, catalog, and dynamic product advertising campaigns.
• Identify opportunities to expand advertising efforts into new platforms, including ChatGPT Ads and other emerging AI-driven advertising channels.
• Continuously evaluate campaign structures, bidding strategies, audience targeting, and budget allocation.

Performance Optimization & Strategy

• Monitor and optimize key performance indicators, including ROAS, CPA, CPC, CTR, conversion rates, and customer acquisition costs.
• Analyze campaign performance to identify inefficiencies, wasted ad spend, and opportunities for improvement.
• Develop strategies to scale successful campaigns while maintaining profitability.
• Conduct ongoing A/B testing of ad creatives, messaging, audiences, landing pages, and bidding strategies.
• Collaborate with internal marketing and eCommerce teams to align paid advertising efforts with product promotions, inventory availability, seasonal demand, and business objectives.
• Make strategic recommendations based on actual business performance, not just platform-reported metrics.

Product Feeds & eCommerce Advertising

• Manage and optimize product feeds within Google Merchant Center, Meta Commerce Manager, and Microsoft Merchant Center.
• Identify opportunities to improve Shopping campaign performance through product titles, descriptions, categorization, and feed segmentation.
• Understand how product margins, inventory availability, and product performance influence advertising strategy.
• Develop product‑specific advertising strategies for high‑priority brands, product categories, and individual SKUs.
• Work with internal teams to troubleshoot product disapprovals, feed issues, and advertising policy restrictions.

Reporting & Analytics

• Provide clear, actionable reporting on advertising spend, revenue, profitability, and campaign performance.
• Utilize GA4, Google Tag Manager, and platform reporting tools to validate campaign performance and conversion tracking.
• Ensure accurate tracking of purchases, revenue, and other key conversion events.
• Identify attribution discrepancies between advertising platforms and actual eCommerce performance.
• Present recommendations for improvements, budget shifts, and growth opportunities.
• Maintain transparency around advertising spend and the business results generated.

Requirements

• 3–5+ years of hands‑on paid advertising experience, preferably in an eCommerce environment.
• Demonstrated experience managing monthly advertising budgets of 50,000–100,000 or more.
• Strong proficiency in Google Ads, Meta Ads Manager, and Microsoft Advertising.
• Proven ability to manage and optimize Google Shopping and Performance Max campaigns.
• Strong understanding of eCommerce advertising strategies, including product feeds, remarketing, audience segmentation, and customer acquisition.
• Experience working with Google Merchant Center and managing large product catalogs.
• Proficiency with GA4, Google Tag Manager, and conversion tracking.
• Ability to analyze advertising performance and translate data into actionable strategies.
• Strong understanding of ROAS, customer acquisition costs, conversion rates, and advertising profitability.
• Ability to independently manage advertising campaigns, identify problems, and implement solutions.
• Excellent communication skills and the ability to clearly explain performance, challenges, and opportunities.

Nice-to-Have

• Automotive aftermarket industry experience is a major plus, especially in diesel performance, truck parts, accessories, or automotive eCommerce.
• Experience advertising complex product catalogs with vehicle fitment requirements (Year, Make, Model).
• Familiarity with automotive aftermarket brands, product categories, and customer purchasing behaviors.
• Experience managing advertising for