Senior Performance Marketing Specialist

Justremote; United States; Remote; USD 75,000 - 111,000; Full time

Benefits offered by this job

401K

paid time off

dental insurance

medical insurance

vision insurance

disability insurance

life insurance options

Job summary

GOAT is seeking an experienced performance marketer in the United States to run paid social/video campaigns on Meta, TikTok and YouTube. You will plan creative tests, brief teams, and deliver performance readouts to leadership.

You will leverage AI tooling daily for briefs, copy variants, and reporting, and partner with the Growth AVP to refine AI workflows. Strong analytics and clear communication are essential.

Qualifications

• 3+ years hands-on performance marketing experience with Meta Ads, TikTok Ads, and/or YouTube Ads.
• Experience with incrementality and/or MMM to measure true lift or causal performance.
• Comfort working in performance data — pivot tables, dashboards, and rigor to catch anomalies.

Responsibilities

• Run day-to-day paid social and video campaigns across Meta, TikTok, and YouTube: build, pacing, setup, and optimization against KPIs.
• Plan and execute the creative testing roadmap — write briefs, launch tests, and readouts.
• Build and maintain weekly and monthly creative performance reports.
• Collaborate with Brand and Creative on asset needs and direction from performance reads.
• Run structured tests and interpret results against platform numbers.

Skills

Performance marketing

Meta/TikTok/YouTube Ads

Incrementality MMM

Data dashboards

AI tooling

Job description

About:

• Run day-to-day paid social and video across Meta, TikTok, and YouTube: campaign build, budget pacing, audience and placement setup, and optimization against incrementality KPIs.
• Plan and execute the creative testing roadmap — write briefs, launch tests, experiment readouts.
• Leverage AI tools (Claude, Gemini, internal workflows) for strategic research and operations. You'll partner closely with the AVP of Growth to continually develop and improve AI workflows.
• Build and maintain the weekly and monthly creative performance marketing reports.
• Partner with Brand and Creative on asset needs, turning performance reads into specific, useful creative direction.
• Run structured tests — holdouts, geo splits, incrementality reads — supporting the AVP of Growth, and interpret the results honestly against platform-reported numbers.
• Flag new formats, placements, and platform features worth testing, and make the case for trying them.

Experience:

• 3+ years of hands-on performance marketing experience with Meta Ads, TikTok Ads, and/or YouTube Ads.
• Experience with incrementality and/or MMM to measure true lift or causal performance.
• Comfort working in performance data — pivot tables, dashboards, and enough rigor to catch a number that looks wrong before it reaches a deck.
• AI fluency in practice. You use LLMs and AI tooling in your daily workflow for briefs, copy variants, creative iteration, and reporting, and you can tell us specifically what it changed about your output and what you had to watch for.
• Strong written and verbal communication. You can explain a result, including a disappointing one, to people who do not live in the ad platforms.

Salary and Perks:

Pay range: $75K - $111K

• 401K
• paid time off
• dental insurance
• medical insurance
• vision insurance
• disability insurance
• life insurance options

About Goat Group:

GOAT is an American online platform offering sneakers, luxury apparel and accessories through primary and resale markets.