Lead, Performance Marketing - AI-Driven Paid Social & Video

GOAT Group; Los Angeles (CA); On-site; USD 89,000 - 111,000; Full time

Benefits offered by this job

401K

paid time off

dental

medical

vision

disability

life insurance options

Job summary

GOAT Group is seeking a Sr. Performance Marketing Specialist to own our paid social and video acquisition strategy across Meta, TikTok and YouTube.

You will develop the creative testing roadmap, run campaigns, and optimize for incrementality, with AI workflows driving efficiency. Reporting to the AVP of Growth, you will build dashboards, conduct tests (holdouts, geo splits) and translate performance reads into actionable creative direction while maintaining operational reliability and timely

Qualifications

• 3+ years hands-on performance marketing experience with Meta Ads, TikTok Ads, and/or YouTube Ads.
• Experience with incrementality and/or MMM to measure true lift or causal performance.
• Comfort working in performance data — pivot tables, dashboards, and rigor to catch anomalies.
• AI fluency in practice; using LLMs and AI tools for briefs, copy variants, creative iteration and reporting.

Responsibilities

• Run day-to-day paid social and video across Meta, TikTok, and YouTube: campaign build, budget pacing, audience and placement setup, and optimization against incrementality KPIs.
• Plan and execute the creative testing roadmap — write briefs, launch tests, experiment readouts.
• Leverage AI tools for strategic research and operations; partner with the AVP of Growth to improve AI workflows.
• Build and maintain weekly and monthly creative performance marketing reports.
• Partner with Brand and Creative on asset needs, translating performance reads into specific creative direction.
• Run structured tests — holdouts, geo splits, incrementality reads — and interpret results against platform numbers.
• Flag new formats, placements, and platform features worth testing and advocate for trials.

Skills

Meta Ads

TikTok Ads

YouTube Ads

Incrementality

MMM

AI tooling

Data dashboards

Communication

Tools

SQL

Snowflake

BigQuery

Job description

GOAT Group is seeking a Sr. Performance Marketing Specialist to own our paid social and video acquisition strategy across Meta, TikTok and YouTube.

You will develop the creative testing roadmap, run campaigns, and optimize for incrementality, with AI workflows driving efficiency. Reporting to the AVP of Growth, you will build dashboards, conduct tests (holdouts, geo splits) and translate performance reads into actionable creative direction while maintaining operational reliability and timely