Senior AI-Driven Paid Social Marketing Lead

Coinscapture; United States, Northern America, Americas; In loco; USD 76.000 - 111.000; Tempo pieno

Vantaggi offerti da questo lavoro

401K

Paid time off

Dental insurance

Medical insurance

Vision insurance

Disability insurance

Life insurance

Descrizione del lavoro

GOAT Group is seeking a Sr. Performance Marketing Specialist to manage paid social and video campaigns across Meta, TikTok, and YouTube. You will own the creative testing roadmap and use AI workflows to optimize performance.

You will work with the AVP of Growth and report on incrementality metrics, while ensuring campaigns launch with final oversight. Experience in sneakers/resale ecommerce is a plus.

Competenze

• 3+ years of hands-on performance marketing with Meta, TikTok, and/or YouTube Ads.
• Experience with incrementality and/or MMM measurement.
• Strong data skills with pivot tables and dashboards for decision making.

Mansioni

• Run day-to-day paid social and video campaigns across Meta, TikTok, and YouTube.
• Plan and execute the creative testing roadmap with briefs and tests.
• Leverage AI tools for strategic research and automated workflows.
• Build and maintain weekly/monthly creative performance reports.
• Collaborate with Brand and Creative on asset needs and direction.

Conoscenze

Meta Ads

TikTok Ads

YouTube Ads

Incrementality

AI Fluency

Data Dashboards

Formazione

Bachelor's degree in Marketing or related field

Strumenti

SQL

Snowflake

BigQuery

Descrizione del lavoro

GOAT Group is seeking a Sr. Performance Marketing Specialist to manage paid social and video campaigns across Meta, TikTok, and YouTube. You will own the creative testing roadmap and use AI workflows to optimize performance.

You will work with the AVP of Growth and report on incrementality metrics, while ensuring campaigns launch with final oversight. Experience in sneakers/resale ecommerce is a plus.