Sr. Product Manager, Paid Search

rdccareers; Austin (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Realtor.com is seeking a Sr. Product Manager, Paid Search to own the technical foundation and business strategy behind search marketing programs, starting with Google and Bing ads and expanding AI-enabled capabilities across the growth engine.

You will lead a multidisciplinary squad of partners and data scientists to innovate AI-driven ways to acquire potential homebuyers through search, with autonomy to experiment and drive measurable impact on business trajectory.

Qualifications

• 8+ years of experience in SEM, analytics, data enablement, or marketing technology.
• Experience building scalable software products for growth and acquisition.
• Strong ability to translate business goals into measurable product outcomes.

Responsibilities

• Own end-to-end development and performance of SEM platforms and workflows (Google Ads, Bing), from strategy through execution and optimization.
• Identify, design, and launch new SEM products leveraging automation and AI to expand growth capacity.
• Collaborate with Marketing, Analytics, Data Science, and Engineering to deliver high-impact growth capabilities across SEM surfaces.
• Translate business objectives into measurable outcomes through experimentation and improved data quality across the SEM stack.
• Lead product discovery and agile delivery, shipping incremental value while building durable SEM infrastructure.

Skills

SEM platforms

AI-enabled workflows

Data analytics

Cross-functional leadership

Growth mindset

Education

Bachelor's degree (STEM)

Tools

Google Ads

Microsoft Advertising (Bing)

Job description

Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.

Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.

Marketing today is a product discipline. The teams driving growth are built on data, systems, experimentation, and technical execution. We're looking for a Sr. Product Manager, Paid Search to own both the technical foundation and business strategy behind our search marketing programs - starting with Google and Bing paid search, and expanding AI-enabled capabilities across our growth engine.

We are looking for a growth-minded Product Manager to sit at the intersection of engineering, data, AI, and search marketing strategy. This isn't a marketing support role; you are the architect of a technical growth engine, building the systems and workflows that drive scaled, efficient acquisition through search. You will own the strategy, automation roadmap, and optimization cycles for the SEM platforms and products you build.

Leading a multidisciplinary squad of agency partners, data scientists, and business stakeholders, you will tackle one of our most critical challenges: innovating new, AI-enabled ways to find and convert potential homebuyers through search. You'll have the autonomy to experiment, the data to move fast, and the resources to drive massive, measurable impact on our business trajectory.

What You'll Do

• Own the end-to-end development and performance of SEM platforms and workflows (Google Ads, Microsoft/Bing Ads, and related tooling), from strategy and system design through execution, measurement, and optimization for Seller Line of Business
• Identify, design, and launch new SEM products that leverage automation and AI to expand growth capacity such as systems that accelerate keyword and bid management, ad copy generation, landing page, campaign structuring, and experimentation.
• Build and evolve core platforms for search media automation, bidding, budget management, feed/inventory management, and performance optimization.
• Partner with Marketing, Analytics, Data Science, and Engineering to design and deliver high-impact growth capabilities across SEM and adjacent paid search surfaces
• Translate business and marketing objectives into measurable product outcomes through experimentation, automation, and improved data quality across the SEM stack.
• Lead product discovery and agile delivery, shipping incremental value while building durable, extensible SEM infrastructure.
• Develop AI-enabled and LLM-first workflows that improve decision-making, efficiency, and learning velocity across search media programs (e.g., automated QA, anomaly detection, bid strategy recommendations).
• Communicate priorities, progress, and trade-offs clearly to senior stakeholders and cross-functional partners.
• Collaborate with external platform partners (e.g., Google, Microsoft) to ensure strong integrations and adoption of SEM best practices.
• Ensure operational excellence of SEM systems, proactively identifying and resolving issues that impact performance, spend efficiency, or reliability.

How We Work

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

Who You Are

• A product-minded growth leader who treats SEM platforms and workflows as scalable software products.
• Comfortable operating at the intersection of search marketing strategy, data, and technology.
• Equally strong in strategic planning and hands-on execution, from defining roadmaps to working through detailed bid/budget/feed logic and edge cases.
• Highly analytical, with a deep interest in experimentation, attribution, and incremental measurement of search spend.
• Skilled at translating complex, manual SEM processes into automated, repeatable systems.
• A strong collaborator who can influence across teams and align stakeholders around shared growth outcomes.
• Naturally curious, outcome-oriented, and comfortable navigating ambiguity in fast-moving environments.

What You Bring

• Bachelor's degree in Engineering, Mathematics, Computer Science, Economics, or a related quantitative field.
• 8+ years of experience in SEM, analytics, data enablement, or marketing technology, with a focus on building systems that supp