Senior SEM Growth Lead

Unity; United States; On-site; USD 87,000 - 167,000; Full time

Benefits offered by this job

Commuter subsidy

Employee stock ownership

Generous vacation

Parental leave

Wellbeing programs

Job summary

Unity is seeking a data-driven SEM leader to own and scale paid search across our B2B and B2C product lines. This high-impact role sits within our GTM Marketing organization, working closely with integrated marketing, product, commerce and revenue teams to drive pipeline and growth through search.

You’ll lead strategy and execution for paid search — and collaborate cross-functionally with teammates running adjacent paid channels to ensure a cohesive, full-funnel approach.

Qualifications

• 5–8 years of hands-on SEM experience with B2B and B2C exposure.
• Deep expertise in Google Ads and Microsoft Advertising with strong attribution and bidding knowledge.
• Ability to pull reports, identify trends, and tell a clear story to stakeholders.
• Familiarity with paid social and programmatic ecosystems; understand search in the broader paid mix.
• Strong communication in cross-functional, fast-moving environments.
• Experience with marketing automation and CRM platforms (Salesforce, Eloqua or similar) is a plus.
• Experience with Semrush, Profound, SA360.

Responsibilities

• Own SEM strategy, execution, and optimization across Google and Bing with keyword strategy, bidding, ad copy, landing page alignment and budget management.
• Build and manage campaigns across multiple business units with distinct audiences and goals.
• Define and report on SEM KPIs; translate performance data into actionable insights for marketing and business stakeholders.
• Partner with performance marketing teammates on integrated paid media strategy within the broader channel plan.
• Work with content, demand gen, and product marketing to ensure message consistency from search ad to landing page.
• Stay current on search trends, platform changes, and AI-driven search shifts and bring those perspectives to the team.

Skills

Paid search

Data analysis

Stakeholder management

Reporting & insights

Attribution modeling

Marketing automation

Tools

Semrush

Profound

SA360

Microsoft Advertising

Job description

Unity is seeking a data-driven SEM leader to own and scale paid search across our B2B and B2C product lines. This high-impact role sits within our GTM Marketing organization, working closely with integrated marketing, product, commerce and revenue teams to drive pipeline and growth through search.

You’ll lead strategy and execution for paid search — and collaborate cross-functionally with teammates running adjacent paid channels to ensure a cohesive, full-funnel approach.