Senior Performance Marketing Lead — Remote Campaigns

Fortis Media; United States; Remote; USD 44,000 - 56,000; Full time

Benefits offered by this job

Fully remote position

Competitive salary: €3,500–€4,500/mo

20 days paid vacation

Personal day each quarter

Fully paid workation annually

Public holidays flex by home country/L

Job summary

Fortis Media is seeking a Senior Performance Marketing Specialist for highly regulated industries. The role is fully remote, with time aligned to EET, and involves owning paid media strategy across client accounts, building structures, testing roadmaps, and driving performance improvements.

You will work directly with clients, analyse data, and lead reporting and forecasting while guiding creative and strategy choices. The ideal candidate has 5+ years in paid media and strong analytics.

Qualifications

• 5+ years in paid media, agency experience preferred.
• Strong hands-on with paid social (Meta, TikTok).
• Analytical mindset linking media to revenue and growth.
• Experience with tracking, attribution and measurement.
• Experience negotiating and setting up Business Managers across platforms.

Responsibilities

• Develop client-specific paid media strategies and lead end-to-end campaign delivery across Meta, TikTok, and other channels.
• Build campaign structures, audience strategies, budgets and testing roadmaps.
• Run A/B tests to improve performance and meet goals.
• Monitor live campaigns and implement data-driven optimisations.
• Interpret data into actionable insights and optimisation plans.
• Ensure accurate conversion tracking and forecasting processes.
• Lead reporting and forecasting and translate performance into next steps.
• Advise on creative direction based on performance and objectives.
• Collaborate with Digital Account Strategist to support client success and growth.
• Contribute to proposals with realistic scopes and solutions.

Skills

Paid media

Meta ads

TikTok ads

Campaign optimisation

Analytics mindset

English fluency

Client management

Strategic growth

Audience development

Cross-functional collaboration

Tools

Google Analytics

Google Tag Manager

Keitaro

UTM tracking

Job description

Fortis Media is seeking a Senior Performance Marketing Specialist for highly regulated industries. The role is fully remote, with time aligned to EET, and involves owning paid media strategy across client accounts, building structures, testing roadmaps, and driving performance improvements.

You will work directly with clients, analyse data, and lead reporting and forecasting while guiding creative and strategy choices. The ideal candidate has 5+ years in paid media and strong analytics.